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Responsibilities
BlueTuskr is a full-service e-commerce growth agency built exclusively for e-commerce brands. We combine paid media, SEO, creative, and analytics to help our clients scale profitably.This isn't a "jack of all trades" environment. We hire people who are exceptional at what they do, then give them the resources and autonomy to do it well.The OpportunityWe're looking for an SEM Specialist who wants to build real depth in paid search. Reporting to the SEM Lead, you'll own the day-to-day execution of campaigns across a portfolio of e-commerce clients — building, optimizing, and reporting on accounts while the SEM Lead sets strategy and direction.This is a hands-on role for someone who already knows their way around a search account and wants the reps, mentorship, and ownership to grow into a true channel expert.This role is ideal for someone who's energized by getting into the weeds of an account, sweats the details, and wants to build real expertise under someone who can teach them.What You'll OwnChannel ExecutionBuild, launch, and manage campaigns across Search, Shopping, Performance Max, Display, and YouTube, following strategy set by the SEM LeadHandle day-to-day account management: bid adjustments, budget pacing, keyword and negative keyword management, ad copy testing, audience managementExecute testing frameworks designed by the SEM Lead and report back on resultsFlag account issues, anomalies, or underperformance early — before they become client problemsPerformance & ReportingPull and maintain performance reporting across your assigned accountsMonitor KPIs (ROAS, CPA, spend pacing) daily and escalate anything off-trackSupport the SEM Lead in prepping data and insights ahead of client calls and QBRsKeep account documentation and change logs current and organizedCollaboration & GrowthWork closely with the SEM Lead to understand the "why" behind strategy, not just the "what"Partner with Paid Social, Accounts, and Project Management to stay aligned on client prioritiesBring platform updates, new features, or ideas to the SEM Lead for considerationTake on increasing account ownership as your skills and track record growWho You AreSkills get you in the door. These are the qualities that make you right for this role:You're detail-obsessed. You catch small errors before they become expensive ones.You're coachable. You take direction well, ask good questions, and apply feedback quickly.You're organized. You can keep several accounts moving at once without dropping the ball.You're curious. You want to understand why a strategy works, not just execute it.You're honest. If something's off in an account, you say so — you don't wait to be asked.What Success Looks LikeIn your first 90 days:You've learned the accounts you're supporting and can navigate them independentlyYou're executing campaign builds, optimizations, and reporting with minimal rework neededYou understand the SEM Lead's strategic framework and can apply it consistentlyYou've built a working rhythm with the SEM Lead and cross-functional teamsBy the end of year one:You're managing your assigned accounts with a high degree of independenceYou've developed a specialty or strength area within SEM (e.g., Shopping/Performance Max, testing frameworks, reporting/attribution)You're trusted to flag risks and opportunities without promptingYou're ready to take on greater account ownership or scopeRequirementsMust-Have:1–3 years of experience in paid search advertising (Google Ads required)Experience in an agency or in-house e-commerce/D2C environmentWorking knowledge of Search, Shopping, and Performance Max campaign typesStrong proficiency in Google Sheets/ExcelExcellent written communication skills and attention to detailComfortable receiving direct feedback and iterating quicklyStrong Differentiators:Exposure to Microsoft AdsFamiliarity with Google Tag Manager and Google AnalyticsRelevant Google Ads certificationsExperience with Asana, Slack, or similar project management and communication toolsBenefitsFully remoteUnlimited paid time offFlexible hoursInternet, mobile phone, and gym reimbursements after 90 days
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