Digital & Website Director at Tealium | Torre
Digital & Website Director
trending_up Invest in Torre
Tealium

Digital & Website Director

Tealium
Posted by
Manuela Vargas Jaramillo
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Full-time

Legal agreement: To be defined

Compensation
USD55k - 155k/year
Non-negotiable
location_on
Hybrid (United States)
Posted over 5 years ago

Responsibilities

• Establish and implement Tealium’s web strategy to deliver the Tealium story and differentiation in the best web experience, in line with Tealium’s brand • Make strategic, data-driven decisions that match visitors with personalized, compelling and relevant experiences at all stages of customer lifecycle • Develop a strategy that supports our global websites by crafting a localization strategy with key regional stakeholders • Be a subject matter expert on website user experience including information architecture, functionality, experimentation, personalization, interaction design, conversion optimization, and technical site performance • Continuously increase and optimize traffic globally • Convince these visitors to engage in meaningful actions to fuel our demand generation efforts • Collaborate closely with the other Tealium team involved in our web and digital activities, inside, and outside of marketing • Lead end-to-end acquisition campaign strategy, planning, launch, optimization and performance measurement across digital channels, with a focus on execution for paid search, display retargeting, and paid social • Maintain and manage a prioritized roadmap of all strategic and tactical site enhancements • Oversee budgeting, forecasting & reporting for web and digital, including monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs • Maintain continuous optimization by constantly seeking optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more • Manage Tealium’s performance by leading activities across key channels including paid search, organic search/SEO, affiliates, remarketing, social media, and display retargeting • Analyze and optimize channel performance on an ongoing basis to ensure performance meets or exceeds targets and present results to broader leadership and the team • Understand the Tealium digital footprint and ensure it is up-to-date
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