Head of Sales at Hauler Hero Inc. | Torre
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Head of Sales

You'll build and scale a revenue engine, shaping the GTM strategy for a category-defining SaaS platform.
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Emma of Torre.ai
3 months ago

Requirements and responsibilities


About Hauler HeroHauler Hero is a vertical SaaS platform modernizing the waste hauling industry. Hauling generates $90B+ in annual revenue in the US and Canada, yet most operators still rely on legacy software and spreadsheets.We deliver a modern operating system for haulers covering dispatch, routing, CRM, billing, accounting, and payments.Today we serve 200+ hauling companies and generate $4M+ in ARR, with a product built specifically for the operational and financial realities of this industry.The RoleWe are hiring a Head of Sales to personally sell, build, and scale our revenue engine. This is a hands-on leadership role for someone who can close deals themselves, then turn that motion into a repeatable, high-performing team.You will own new logo revenue, hiring, sales process, tooling, and cross-functional alignment with Marketing and Customer Success. This role reports directly to the CEO and is expected to grow into broader GTM leadership over time.If you cannot sell the product yourself, you will not succeed in this role. Leading from the front is mandatory.Go-to-Market ContextPrimary buyer personas: Office Managers, Operations Managers, Owners, ControllersDeals are multi-stakeholder and consensus-drivenMost deals close remotely, with in-person relationship building for larger winsPriority segments:SMB haulers (5–100 trucks) with $15K–$250K ACVMunicipal haulersVery small haulers (1–4 trucks) with $4K–$15K ACVCurrent Team & ToolsCurrent sales org:Inside Sales Manager2 SDRs4 Account Executives1 Sales EngineerPlanned growth to 11–12 team members over the next 3–6 monthsCore tooling: HubSpot, Grain, and emerging AI-based workflowsWhat You’ll DoPlayerRun demos and own full sales cyclesPersonally close meaningful ARR dealsSet the standard for discovery, demo, and negotiationCoach & BuilderRecruit, hire, and onboard top sales talentTrain reps to masteryManage performance with clear expectationsScale a team of high-performing closersOperatorBuild sales processes and operating cadenceOwn forecasting, pipeline management, and reportingPartner with Marketing on ICP, messaging, and demand generationImplement modern tooling and automationWhat Success Looks LikeFirst 90 DaysPersonally close initial new ARR dealsAssess current team strengths and gapsPropose hiring and capacity planImplement consistent pipeline and forecast cadenceBy 6 MonthsTeam consistently hitting monthly new ARR targetsNew hires ramped and contributingClear, reliable forecasting in placeBy 12 MonthsRevenue motion operating predictablySales team scaled to support next growth phaseProven repeatable GTM playbookWhat We’re Looking ForProven experience scaling SaaS sales from early stageTrack record of personally closing complex dealsExperience hiring and developing high-performing sales teamsStrong operational and forecasting disciplineComfort operating in ambiguity and building from zeroWhy JoinOwn and build the entire revenue engineCategory-defining product in an overlooked industryDirect partnership with foundersOpportunity to shape GTM from the ground up
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