Posted 7 months ago
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Responsibilities
What You'll Be Doing:
Figma System Build (Phase 1):
- Partnering with our team to build our Figma production ecosystem from the ground up.
- Setting up client Brand Kits: color styles, typography styles, logo variants, component libraries.
- Building our master template set: static, carousel, and video storyboard frames for 1:1 and 9:16.
- Establishing file architecture, naming conventions, and component structure that scales.
- This is not a one-time task; you'll own and maintain the system as it grows.
Meta Ad Creative (Primary):
- Producing static, carousel, and video ad creative in two formats: 1:1 and 9:16.
- Working inside the Figma component system and brand kits you helped build.
- Executing from copy + moodboard with minimal visual direction.
- Producing carousel ad sets (3–5 cards) with clear narrative arc.
- Iterating on winning creative: refreshing, testing new angles, and scaling top performers.
- Delivering export-ready, correctly named files consistently and on time.
Email Design (Primary):
- Designing high-converting email templates in Figma: full layout, modular and reusable.
- Building beautiful, brand-consistent emails: promotional, nurture, transactional.
- Following email design best practices (600px, web-safe fonts, mobile-first).
- Handing off clean, organized files ready for developer or ESP implementation.
Motion & Video (Strong Bonus):
- Animating static concepts into short-form video ads (6–15 sec) for Reels and Stories.
- Storyboarding simple video concepts from copy direction.
- Creating motion graphics, text animations, and transitions in After Effects or equivalent.
- Editing UGC or raw footage into polished ad-ready cuts (a plus, not required).
Must-Haves:
- 3+ years of experience in digital / performance creative design.
- Strong, demonstrable portfolio of Meta ad creative (static and/or carousel).
- Expert-level Figma: setting up/working with design systems per brand, components, etc.
- Email design experience with a clear understanding of conversion-focused layouts and impactful design.
- An eye for what works on social: you scroll Meta with a critical eye, not just a casual one.
- Ability to work autonomously from copy + moodboard without detailed visual direction.
- Strong attention to detail: naming conventions, file organization, export specs matter to you.
- Excellent async communication: you flag blockers early, ask smart questions, and deliver on time.
- Comfortable working inside structured systems and following established processes.
Nice-to-Haves (Meaningful Bonus):
- Motion design experience: After Effects, Adobe Animate, or equivalent.
- Short-form video editing for ads.
- Storyboarding capability for simple video concepts.
- Experience with AI-assisted design tools (Midjourney, Krea, Magnific).
- Familiarity with Meta ad specs, safe zones, and platform best practices.
- Experience working with performance marketing teams or media buyers.
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