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Responsibilities
The RoleWe’re looking for a Senior Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. You will be focused on 1-3 B2B/lead gen clients that will challenge you! You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your client.At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below.What You Will BePlanning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client.Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.Mentoring a pod of Coordinators, Associate Managers, and/or ManagersCreating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.Working with direct response advertising strategies to drive sales revenue and/or qualified leads.Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.Creating and implementing campaign A/B test experiments to identify optimal campaign settingsUsing Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.Analyzing paid search campaign results and adjust strategy and budgets accordingly.Communicating with clients regularly to discuss goals and deliver results through weekly, monthly, and quarterly calls.Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiencyIncorporating LLM based practices to accomplish account needsYou Must Have3+ years of experience managing multiple client portfolios in paid search industryAgency experience preferred with managing clients with monthly budgets ranging between $50,000-$500,000 per clientExcellent verbal and written communication skillsExcellent analytical skillsDeep knowledge of the SEM industry and the paid search advertising modelExperience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaignsGeneral knowledge of search engine optimization (SEO), social advertising, and web usabilityStrong Microsoft Excel skills: pivot tables, VLOOKUPS and chart buildingExtremely well organized, able to balance client timelines and business needs, possibly across multiple clientsWork comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplaceAn understanding of customer lifetime value and optimizing towards profits based on client marginsAbility to manage expectations and prioritiesExperience presenting to senior-level client contactsStrong working knowledge with Google SuiteWhat We OfferRemote-first cultureUnlimited PTOExtended Holiday break (Winter)Flexible schedulesWork from anywhere options*100% paid parental leave401(k) matchingMedical, Dental, Vision, Life, Pet InsuranceSponsored life insuranceShort Term Disability insurance and additional voluntary insuranceAnnual Class Pass credits and more!The anticipated annual salary for this role will range from $85,000 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
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