Marketing Specialist at Cloud9 | Torre

Marketing Specialist

You will revolutionize hospitality marketing with AI-driven strategies and measurable impact.
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Full-time

Legal agreement: Employment

Compensation
COP8M - 14.4M/month
~USD2.21k - 3.98k/month
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Hybrid (Bogotá, Bogota, Colombia)
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Posted 5 months ago

Requirements and responsibilities


About UsOur mission to revolutionize the hospitality industry. We exist to reinvent hospitality with AI-driven execution. By transforming long-term luxury rentals into exceptional short-term experiences, we deliver unparalleled quality and service to our guests. At the same time, we empower property managers to unlock the full potential of their properties, maximizing their buildings top line. Our vision? To become the go-to solution for property managers across the U.S. We're expanding city by city, bringing our innovative approach and passion for excellence to new markets and communities. What makes Cloud9 truly unique isn’t just our commitment to service—it's our people. We believe in the power of teamwork to drive success. Whether you're a guest, a partner, or part of our team, you'll find collaboration, trust, and shared purpose at the heart of everything we do.We don’t hire to fill seats. We hire to pull levers that move numbers. Outcomes > effort > intentions.Our core values are speed, meritocracy, accountability, and execution.About this RoleThis is a high-leverage growth seat. Your mission: make Cloud9 impossible to ignore—and impossible not to book directly.Managers who solely focus on coordination will not succeed in this environment. This position is intended for proactive individuals—those who design prompts, implement automation solutions, and consistently drive marketing key performance indicators forward on a weekly basis.What you will be doing (Outcomes, Not Tasks)Drive CAC: LTV > 1:3 through optimized acquisition campaigns.Sustain 40%+ direct bookings by owning direct channel strategies.Launch 2+ AI-powered content automations monthly that measurably improve pipeline efficiency.Execute 1+ major A/B or multivariate test monthly, with results shipped into production.Build and scale 80%+ content automation coverage, ensuring high-quality personalized assets across channels.Increase repeat guest bookings by 20% via loyalty and re-engagement campaigns.Elevate brand sentiment to >4.8 across major review platforms.Deploy predictive analytics to continuously cut CAC and identify high-value guest segments.Hardwire the C.L.O.U.D.9 brand narrative into every touchpoint—ads, socials, site, and guest comms.Results (Scoreboard)CAC:LTV locked at 3:1 or better.Direct bookings above 40% and rising.Brand sentiment above 4.8 across channels.Repeat bookings +20% year-over-year.80%+ of content fully automated, live, and converting.CRO lifts conversion rates across funnels quarterly.Every quarter: new validated AI content type or workflow deployed.What we're looking for3–5 years in digital marketing, with proof you’ve moved KPIs (conversion, CAC, LTV).Fluent English, near-native writing.Tactical CRO execution: A/B tests, funnels, attribution.Demonstrated AI/automation wins in marketing (prompt engineering, workflows, or systems).Predictive analytics and budget allocation skills.Elite communication—clear, concise, tactical.Interview warning: You will be asked to walk step-by-step through how you personally shifted a KPI in your last role. If you can’t, you don’t pass.Who This Role is NOT ForPeople who confuse effort with results.“Marketers” who only post memes and measure likes.Anyone who hides behind agencies or vendors instead of doing.People who are afraid of automation replacing 80% of their “busy work.”Anyone who fears direct, public feedback.Compensation & BenefitsBase: COP $8M/month.Bonus: Up to 20% quarterly, tied directly to scoreboard metrics (CAC:LTV, direct bookings, brand sentiment, repeat bookings).Health coverage, PTO, wellness allowance.Relocation support if needed.7/30/90 Day ScorecardDay 7: First AI-powered content automation live; CAC/LTV baseline reported.Day 30: At least one A/B test executed and results deployed; direct booking uplift visible.Day 90: CAC:LTV ≥ 3:1, direct bookings ≥ 40%, brand sentiment trending above 4.8, 80% automation coverage.Why Join Us?Cloud9 is more than a company; it’s a community of dreamers, doers, and problem-solvers who share a common goal: delivering excellence in every interaction. If you’re passionate about innovation, value teamwork, and want to grow in a fast-paced environment, Cloud9 is the place for you. Together, we’re not just building better stays—we’re building a better way forward for the hospitality industry.Our Core ValuesMeritocracy – Performance is public, measurable, and rewarded.Execution – Doers win. Deliver fast, adjust faster.Radical Feedback – Real-time corrections, no politics.Championship Team – Only A-players stay. Mediocrity is cut.Cloud9 does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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