Paid Ads Manager at Together Light | Torre
Paid Ads Manager
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Together Light

Paid Ads Manager

Together Light
Posted by
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Emma
Emma
You will drive profitable growth and shape customer acquisition through data-driven paid media strategies.
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Full-time
Compensation
USD5 - 40/hour
Negotiable
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Remote (anywhere)
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Posted 6 months ago

Requirements and responsibilities

Job Overview As our Performance Marketing Specialist, you will drive customer acquisition across paid media channels. You will own the end-to-end strategy for platforms such as Google, Meta, TikTok, and Bing, from campaign creation and funnel optimization to detailed performance analysis. Your primary mission is to drive profitable growth through data-driven decisions. Your Core Responsibilities Strategy and Planning * Develop and execute comprehensive paid media strategies across all platforms, with a strong focus on maximizing ROI and minimizing CAC. * Create and present monthly media buying plans and advertising budgets. Campaign Execution * Own the end-to-end management of paid campaigns, from setup and targeting to daily monitoring. * Lead continuous A/B testing and write high-converting ad copy to improve performance. Technical Management * Manage the technical aspects of ad platforms, including pixel configuration, event tracking through Google Tag Manager, UTM implementation, and conversion APIs. Data Analysis and Reporting * Prepare weekly performance forecasts and deliver detailed monthly reports on key metrics such as ROAS, ROI, and CAC. * Conduct deep, full-funnel analysis to identify and act on optimization opportunities. What We’re Looking For Required Experience and Skills * Three or more years of hands-on experience in performance marketing or digital marketing, or the ability to learn very quickly. * Proven ability to write compelling, high-converting ad copy for multiple platforms, or the ability to learn very quickly. * Demonstrated expertise in analyzing marketing data to forecast performance and optimize ad spend, or the ability to learn very quickly. * Proficiency with major ad platforms, including Meta, Google, TikTok, Bing, email, and other paid channels, as well as analytics tools such as GA4, GTM, Microsoft Clarity, Screaming Frog, and Mixpanel, or the ability to learn very quickly. * Strong problem-solving skills and the ability to make autonomous, data-driven decisions. Bonus Points, Nice to Have * Experience working in a fast-paced digital marketing agency. * Direct experience marketing to audiences in the United States and the Philippines. * Familiarity with the visa or immigration industry.
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