About Dr. Berg NutritionalsDr. Berg's Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet.Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 42 million followers across platforms.Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you.Role SummaryWe are not looking for a marketer.We are looking for someone who understands how people move from confusion → clarity → long-term engagement, especially in health, education, or behavior change.Our audience trusts us. They buy. But too many stop after one purchase- not because they’re unhappy, but because they don’t know what comes next.Your job would be to fix that.This role exists to design and own the customer journey- increasing lifetime value by reducing confusion, improving orientation, and creating clear progression, without aggressive selling, funnels, or persuasion tactics.If your background is primarily ads, funnels, or “growth hacking,” this role is not a fit.What You Will Own1. Customer Journey ArchitectureMap the end-to-end customer journey from first exposure → first purchase → long-term engagementIdentify where customers mentally “drop off” or assume they are doneDesign clear progression paths across content, products, and education2. Orientation & Progression SystemsBuild category-based orientation frameworks (e.g., fatigue types, metabolic patterns)Design onboarding and post-purchase education flowsCreate clarity assets that answer:“Where do I fit?”“What should I focus on next?”“What should I stop worrying about?”3. Retention & LTV StrategyIncrease repeat purchase and long-term engagement without increasing selling pressurePartner with content, email, product, and education teams to align messagingTranslate customer psychology into scalable systems4. Cross-Functional IntegrationWork closely with:Content / YouTubeEmail & lifecycleProduct & educationCustomer experienceEnsure every touchpoint reinforces clarity and progression5. Team ManagementProvide direction, priorities, and feedback to teams responsible for content, marketing, marketplaces, UX, and lifecycleEnsure each team’s output supports the overall journey, progression, and retention strategyAlign team goals and execution with defined success metrics (retention, LTV, clarity, and engagement)Identify gaps, misalignment, or underperformance and address them through structure, guidance, or resourcingEstablish clear expectations for quality, timing, and outcomes across teamsWhat You Will Not DoYou will not run adsYou will not build funnelsYou will not write promotional sales copyYou will not optimize discounts, urgency, or scarcityYou will not be judged on CTR, CPM, or ad ROASYour success is measured by clarity, retention, and long-term engagement.Requirements & QualificationsWe are looking for someone who has worked inside ongoing customer relationships, not one-time transactions.7+ years of experience in roles related to lifecycle, retention, onboarding, product experience, or customer journeysDemonstrated experience owning and improving long-term user or customer engagement (not just acquisition)Experience influencing product, content, or lifecycle direction across teamsAbility to articulate mental models, frameworks, and journey logic clearlyExperience simplifying complex systems and reducing friction, not adding layersComfort operating in ambiguity and designing structure where none existsExperience working in domains where trust, ethics, or behavior change are central (e.g., health, education, finance)Strong fits include experience in:SaaS onboarding, lifecycle, or activationMembership or subscription businessesEducation or learning platformsDigital health or behavior-change systemsRetention or experience-focused product rolesSkills & TraitsDeep understanding of customer psychologySystems thinker (sees journeys, not tactics)Comfortable working across teamsClear communicator (clarity over cleverness)Data-informed, not data-obsessedStrong sense of ethics and trust preservationSuccess MetricsIncrease in repeat purchase rateIncrease in lifetime value (LTV)Improved cohort retentionReduced customer confusion and support frictionClear, scalable journey frameworksCompensation & BenefitsWe are intentional about creating a work environment that supports both high-quality work and the people doing it. We aim to provide our team with the structure, resources, and flexibility needed to do meaningful work while maintaining personal well-being.We recognize that employees have responsibilities and priorities outside of work, and we respect and support that with our policies and benefits.We are a fully remote team, allowing team members to work from where they are most comfortable and to avoid unnecessary commuting and overhead.We offer competitive compensation and a benefits package designed to support health, stability, and balance, including:Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases)40 hours of personal days each year for rest, life, and everything in betweenPaid gym membership to support your health and well-being7 paid holidays50% discount on all Dr. Berg productsFully remote work with a strong emphasis on healthy work–life balanceSalaryBase salary: $140,000 – $200,000 depending on experienceAdditional performance bonus tied to retention and LTV improvementsThis is a senior, high-impact role with executive visibilityHours of Operation: Monday- Friday 9am-6pm ESTNote: We are not currently hiring international or California-based employees. Applicants must be legally authorized to work in the United States for any employee (W-2) positions.
