About the ClientA leading integrative wellness brand built around a board-certified physician, bestselling author, and media personality with over 25 years in medicine. Brings holistic, whole-person healthcare to families everywhere, blending Eastern and Western medicine, nutrition, and lifestyle science. Operates a nationally recognized integrative medical practice with multiple clinic locations and a global telehealth platform, and has built a community of over 1 million followers across YouTube, Instagram, TikTok, and Podcast platforms. Digital ecosystem, spanning brand websites, a wellness commerce platform, and a membership community, is a central part of how they serve and grow that audience.About the RoleWe’re looking for a versatile WordPress & Shopify Developer to own and elevate our entire digital web presence. You’ll be the go-to technical resource across both our content and commerce platforms, building fast, reliable, high-converting experiences for an audience of over 1 million people.This is a hands-on role that blends front-end craft, systems thinking, and a passion for wellness, with a strong focus on UX/UI, SEO, geo-targeting, and AI-driven visibility.ResponsibilitiesWordPress — Site Development & MaintenanceOwn and maintain WordPress brand sites, ensuring uptime, speed, and reliabilityBuild and update page templates and landing pages using ThriveImplement custom PHP, JavaScript, and CSS to extend theme and plugin functionalityManage plugin audits, WordPress updates, and security patchesConfigure and troubleshoot WooCommerce, Gravity Forms, booking systems, and membership pluginsShopify — Storefront & CommerceBuild and maintain Shopify storefronts using Liquid, HTML, CSS, and JavaScriptDevelop and customize Shopify 2.0 themes with modular sections/blocks for marketing teamsBuild high-converting product, collection, and landing pagesImplement subscriptions, upsells, and cross-sells using Appstle, QPilot (Autoship), or Shopify SubscriptionsIntegrate and configure apps (Klaviyo, Gorgias, reviews, loyalty tools)Build custom solutions via Shopify Admin REST API and GraphQLPerformance, SEO & AI VisibilityOptimize Core Web Vitals (caching, CDN, image optimization, script loading)Implement technical SEO (schema, metadata, sitemaps, redirects)Optimize sites for geo-targeting and localized search visibilityImprove AI discoverability (AEO - Answer Engine Optimization) across LLM-driven search (e.g., structured data, semantic content readiness, entity optimization)Ensure content is structured for AI indexing and retrieval (RAG-friendly content patterns)Set up and maintain GA4, GTM, Meta Pixel, TikTok Pixel with accurate event trackingIntegrations & CollaborationManage integrations with CRM, email marketing (Klaviyo, ActiveCampaign), and membership toolsWork closely with designers and marketers to deliver pixel-perfect, responsive pagesTranslate creative into high-performing, conversion-focused experiencesDocument systems, workflows, and configurationsRequirements3+ years of experience with WordPress and ShopifyStrong proficiency in PHP, Liquid, HTML5, CSS3, JavaScriptExperience with ThriveSolid understanding of WordPress architecture (hooks, filters, REST API, CPTs)Strong knowledge of Shopify 2.0 and Liquid templatingExperience with e-commerce workflows (WooCommerce + Shopify)Familiarity with Shopify APIs (REST, GraphQL)Experience optimizing for SEO, site performance, and web analyticsUnderstanding of geo-targeting and AI/LLM search visibility best practicesVersion control (Git/GitHub) and responsive design principlesNice to HaveExperience with health, wellness, or DTC brandsFamiliarity with HIPAA-related complianceExperience with membership platforms (MemberPress, Restrict Content Pro)Knowledge of subscription tools (Appstle, QPilot, ReCharge, Skio)Experience with headless architectures (WordPress or Shopify)Exposure to AI search optimization, semantic SEO, or structured content for LLMsBasic design sensibility and experience with FigmaJoin Us and Enjoy These Perks!Competitive Salary: Earn a USD salary that matches your skills and experience.Paid Time Off: We value work-life balance, offering PTO so you can recharge.Health Insurance Subsidy: Your health matters, and we help with a subsidy to cover your care.Salary Reviews every year!Paid Training and CertificationsReady to put your puzzle-solving skills to the test? Join our team today!Want to learn more about us?LinkedIn: PuzzleInstagram: @puzzle.tech
about 1 month ago