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Requirements and responsibilities
The Brand Launch Manager is a high-ownership, execution-focused role responsible for taking AJ Media's consumer brands from zero to fully operational. This person consolidates responsibilities around: administrative and merchant setup work, website QA and launch coordination, and brand portfolio risk monitoring. The goal is a single accountable owner who can run brand launches end-to-end.The ideal person for this role is an exceptionally detail-oriented project manager with eCommerce experience — someone with a high sense of common sense, strong administrative instincts, and the ability to manage many moving parts simultaneously without dropping anything. A PM with an eCommerce exposure is the right archetype.What You'll Own1 — Brand Administration & Merchant Setup This is the most operationally critical pillar. Errors here — wrong company name on a processor application, a missed document, an incorrectly filed form — can permanently damage a brand entity's relationship with payment processors. Precision is non-negotiable.Purchase domains and create all brand-level email addresses (support, owner/signer) and phone numbers via AirCallPrepare and submit merchant account applications to payment processors — ensuring all documents are correct on the first attemptAct as the central coordinator between internal teams and our vendors, ensuring all required documentation is gathered, signed, and submitted on timePrepare and maintain the brand setup and compliance checklist — ticking off every requirement before any application is submittedCreate helpdesk/ticketing infrastructure for each new brand (Gorgias or equivalent): categories, auto-responses, escalation rulesCoordinate 3PL agreements and returns documentation in partnership with the Supply Chain Manager — you are responsible for the paperwork, not the relationship2 — Shopify/Legal for Compliance Site Build, QA & Launch Coordination You are the project manager of every site launch — not the developer. You will work with our developers and the existing graphic designer to ensure every brand site goes live on time and looks legitimate.Coordinate and oversee Shopify/Legal store setup: theme configuration, product listings, pricing, collections, and checkout configurationBrief and manage resources; clearly communicate what needs to be built and hold developers accountable to deadlinesEnsure all platform integrations are connected and tested pre-launch: payment gateways, email/SMS (Klaviyo), review apps, analytics, and fulfillmentOwn pre-launch QA end-to-end using a structured checklist — checkout flows, order confirmation triggers, mobile performance, fulfillment webhooks, pixel/analytics firingCoordinate go-live across all parties; nothing goes live without your sign-offBuild and maintain launch SOPs that make each subsequent brand launch faster and more reliable than the last3 — Brand Portfolio Risk Monitoring Maintain and uphold the current risk framework and built. Your job is to read it, monitor it, and flag anything that needs action.Monitor brand portfolio health on a regular basisFlag brands that are over-concentrated in volume or approaching risk thresholdsRecommend when a brand should be retired and replaced, based on defined criteria in the frameworkAct as the portfolio 'load balancer' — working with the Production Manager to decide which brand new products should launch under based on current volume and capacityContribute to ongoing brand diversification — ensuring AJ Media is never over-concentrated in a single brand entity.RequirementsRequired3–5 years of experience in project management, or eCommerce operations — with direct accountability for getting things doneDemonstrated obsession with detail and accuracy — you are the person who catches what others miss, and you have specific examples to prove itIntermediate Shopify experience — you understand the platform well enough to brief a developer, troubleshoot basic issues, and know when something needs to go to CheckoutChamp (knowledge on CheckoutChamp is a nice to have)Experience submitting business applications or documentation with external parties (merchant accounts, payment processors, compliance documents, or similar)Strong organisational systems — you build your own checklists, trackers, and SOPs without being askedComfort working with numbers at an analytical level — reading dashboards, monitoring spreadsheets, flagging threshold breachesExcellent written communication for coordinating with vendors, IBO reps, developers, and internal team membersFully remote and self-directed — no hand-holding after transition.PreferredBackground as an eCommerce Project Manager — this is the closest archetype to this roleExperience working with multiple brands or entities simultaneouslyUnderstanding of payment processor requirements, chargebacks, and merchant account healthBasic eye for design — you know what a legitimate, professional DTC store looks like and can give Eunice clear directionFamiliarity with tools in our stack: Shopify, CheckoutChamp, Klaviyo, Gorgias, AirCallBenefitsWhy AJ MediaDirect ownership — you run it, you own it, you see the resultsHigh-leverage role — a key bottleneck to AJ Media's growth is the speed and reliability of brand launches. You remove that bottleneck.No red tape — decisions move fast, execution is what mattersShared resources available from day one (developer, graphic designer)Path to building your own small team as the portfolio scalesRemote-first, results-driven culture — flexible work, high accountabilityCompetitive Salary, Paid leaves, HMO, and allowancesPerformance incentives tied to the successful launches you made
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