Waypoint Agency is an NYC-based web and digital marketing shop serving small businesses, nonprofits, and foundations. We are hiring a Growth Marketing Strategist to take our own marketing engine from reactive to relentless.
What You Will Own:
- You own four channels end to end: cold email, paid ads, SEO, and social (LinkedIn primary).
- Strategy, execution, measurement, iteration.
- You will be the person who makes Waypoint visible generates conversations with future clients, and turns our website into a working sales asset.
Day-to-Day Responsibilities:
- Writing and shipping LinkedIn content under our brand (multiple posts per week, our voice, your initiative).
- Managing and continuously improving Waypoint agency: copy, case studies, landing pages, conversion paths.
- Running and iterating cold email outbound to nonprofits, foundations, and regional businesses.
- Owning SEO: on-page, technical basics, content briefs, keyword targeting, and tracking rankings over time.
- Planning, launching, and optimizing paid ads (LinkedIn Ads, Google Ads, Meta where it fits) with clear budget discipline.
- Monitoring GA4, GTM, LinkedIn analytics, and cold email metrics, then bringing insights to weekly syncs without being asked.
- A/B testing copy, subject lines, CTAs, landing page variants.
- Bias toward shipping ten things and seeing what sticks.
- Growing into strategic ownership: positioning, productized offerings, partnership channels.
- You are not waiting for a brief.
- You are noticing what is missing and shipping the fix.
Candidate Fit:
- 3+ years in growth, content, or digital marketing at agencies or SaaS.
- Native or near-native English, especially in writing.
- You have personally written LinkedIn content that performed, and you can show it.
- You have personally run cold email sequences and can talk about reply rates.
- You have run SEO work end to end and can show ranking or traffic results.
- You have managed paid ad budgets and can talk about CPL, CAC, or ROAS in your own words.
- You read dashboards on your own and form opinions.
- You ship a B+ version Monday instead of waiting for the A+ version Friday.
- Minimum 6 hours of daily overlap with New York time (US Eastern).
- Non-negotiable.
Not a Fit If:
- You need a fully scoped brief before starting.
- "More data" is a stopping point rather than a next step.
- You have never owned a number you were measured against.
- You are juggling 4 other clients and this is your fifth.
Stack We Use:
- WordPress (we handle dev).
- GA4.
- GTM.
- LinkedIn.
- Apollo/Instantly/Smartlead.
- Notion.
- Slack.
Strong candidates will be invited to a paid trial week ($400) with a real Waypoint assignment before any offer.
