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6 days ago
Requirements and responsibilities
We are seeking an Founding Growth specialist to build and lead Elicit's demand generation and field marketing function from the ground up. As the founding member of our enterprise marketing team, you will design and execute integrated marketing programs that drive measurable pipeline growth, accelerate deals, and deepen customer engagement with researchers and life sciences organizations.The ideal candidate will have 5–7 years of B2B marketing experience with a strong focus on demand generation, a strong quantitative foundation, and a builder's mindset. You excel at analyzing data to identify opportunities, can clearly articulate the "why" behind your strategies with compelling metrics, and move quickly from insight to execution. You'll have significant autonomy to shape our enterprise marketing approach while working in close partnership with our go-to-market leadership.ResponsibilitiesBuild Elicit's enterprise marketing function from the ground up, establishing data-driven strategies, processes, and measurement frameworksDevelop and execute multi-channel demand generation programs targeting enterprise accounts, including paid campaigns, email nurture sequences, content syndication, and ABM initiativesPartner with sales teams to understand segment priorities, account needs, and revenue targets, translating them into actionable marketing plans supported by quantitative analysisDesign, launch, and optimize integrated campaigns across digital and field channels including webinars, executive events, industry conferences, and targeted account activitiesEstablish comprehensive reporting and analytics to track program performance across the funnel—from awareness through pipeline to revenue—and demonstrate clear ROIConduct regular performance analysis to identify trends, optimize conversion rates, and allocate budget to highest-performing channels and tacticsBuild and refine lead scoring models, attribution frameworks, and campaign measurement processesCreate data-backed recommendations for marketing investment decisions and present findings to leadership with clear supporting metricsDesign and execute follow-up campaigns, nurture programs, and sales enablement activities informed by conversion data and sales feedbackBuild relationships across the organization to ensure alignment and drive cross-functional collaborationIdentify and capitalize on new opportunities to drive qualified pipeline from life sciences companies and academic research institutionsYou may be a good fit if you have5–7 years of B2B marketing experience with a strong focus on demand generation, ideally at a software/SaaS or technology company, with a track record of driving measurable pipeline and revenue impactStrong quantitative background with demonstrated ability to analyze campaign data, build reports, and extract actionable insights from marketing metricsProven experience explaining strategic decisions through data storytelling—you can clearly articulate the "why" behind your recommendations with supporting metrics and analysisComfort working with marketing analytics tools, CRM systems, and spreadsheet analysis to track performance and optimize programsDemonstrated ability to build programs and processes from scratch in a startup or high-growth environmentExperience working closely with enterprise sales teams, understanding sales cycles and how marketing programs impact pipeline velocityStrong project management and organizational skills with ability to manage multiple campaigns simultaneouslyData-driven approach to budget allocation, channel mix optimization, and program prioritizationEntrepreneurial mindset with comfort in ambiguity and ability to operate with minimal oversightExcellent communication skills with ability to present findings and recommendations to stakeholders at all levelsBachelor's degree required, preferably in marketing, business, economics, or a quantitative fieldStrong candidates may also haveExperience in life sciences, healthcare, pharmaceutical, or biotech industriesBackground in AI/ML or technical product companiesAdvanced skills in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker) and marketing automation toolsFamiliarity with account-based marketing (ABM) strategies, tools, and measurementExperience building attribution models or multi-touch attribution analysisTrack record of A/B testing and conversion rate optimizationExperience with executive programs or events targeting VP+ and C-level personasTrack record of building or scaling marketing functions at early-stage companiesUnderstanding of research-focused or science-focused audiencesSQL or other data analysis skillsWhat we offerFor all roles at Elicit, we use a data-backed compensation framework to keep salaries market-competitive, equitable, and simple to understand. For this role, we target starting ranges of: $133K to $200K + equityIn addition to working on an ambitious mission alongside a world-class, collaborative team, you’ll receive:Fully covered health, dental, vision, and life insurance for you + generous family coverageFlexible vacation (recommended minimum of 20 days)401(k) with 6% employer match$2,000 device budget + ongoing equipment refreshPersonal and professional development budgetFlexible work environment across North America and Europe, with quarterly in-person retreats and coworking events
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