About the roleSignature Media is a home services marketing agency. We run paid advertising for roofing, foundation repair, waterproofing, plumbing, and pest control companies across the US (over $5M in annual spend under management). Our clients hire us because their pipeline needs to move. Every decision traces back to one number: qualified leads that turn into booked jobs.This is a Google Ads-first position with real expansion scope. You’ll own paid media strategy across a multi-client home services portfolio—starting with getting the foundation right (conversion architecture, data quality, signal integrity) before optimizing anything else. Once accounts are clean, you’ll build and optimize across Search, Performance Max, AI Max, Demand Gen, and YouTube. You’ll also define and run paid experiments on Meta, Nextdoor, Reddit, Angi, and Yelp as performance data and business cases warrant.The scoreboard is revenue per dollar of managed spend—how much booked revenue each client earns for every dollar you put through their accounts. You’ll also track true Cost per Qualified Lead as a diagnostic along the way, and consider cost per qualified lead in context of closing and booked jobs.There’s a capability-based path to Director of Paid Advertising, with advancement tied to scope, results, and leadership you prove—not tenure.What you’ll be doingAudit incoming accounts for conversion tracking inflation, structural problems, and wasted spend—without being pointed at themOwn conversion architecture per account: Enhanced Conversions, offline imports that feed closed job data back into bidding, server-side tracking where applicableBuild first-party data strategy per account: customer lists, CRM integration, and audience signalsBuild and optimize campaigns across Search, Performance Max, AI Max, Demand Gen, and YouTubeDesign, launch, and measure experiments on Meta, Nextdoor, Reddit, Angi, and YelpTrack true Cost per Qualified Lead by source and monitor closing rates per channelBuild and maintain layered negative keyword systems with active search term reviewDeliver weekly reporting in plain language: what changed, why, and what’s nextWhat you bringRequired2–4 years managing paid media across a multi-client portfolio (agency experience preferred)Deep Google Ads fluency across campaign types; point of view on Performance Max and ability to defend itHands-on experience with offline conversion imports and tracking beyond platform-reported dataComfort running experiments on unfamiliar platforms and reporting honestly when something didn’t workUse AI tools (Claude, ChatGPT) as a real part of your workflow—not occasionally, dailyNice to haveHome services background: roofing, HVAC, foundation repair, waterproofing, or similar tradesGoogle Ads certificationExperience with call tracking platforms—WhatConverts, CallRail, or similarWhat you get$65,000–$78,000 base salaryVariable compensation tied to the revenue efficiency of the portfolio you run and the operational excellence of how you run it (structure shared during the interview process)Health, dental, and vision—HDHP/HSA with employer contribution401(k) with 4% employer match$2,000/year for certifications, training, and conferencesFully remote with unlimited PTOQuarterly in-person team meetupsCapability-based path to Director of Paid Advertising
