Director, B2B Event Marketing
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Full-time
Compensation
USD160k - 195k/year
Posted about 3 years ago
Responsibilities
Maven is the largest virtual clinic for women's and family health. It's an award-winning company recognized as Fast Company's #1 Most Innovative Health Company and has grown to 15 million lives covered. Maven has raised $300 million in funding from leading investors including General Catalyst, Sequoia, Oak HC/FT, Dragoneer Investment Group and Lux Capital.
Maven is looking to bring on a new Director, B2B Event Marketing to help oversee and execute on our events strategy. This role is based in New York City and the candidate must be able and willing to travel.
Responsibilities:
- Oversee the creation of the annual events (both in-person and virtual) strategy, calendar, and budget.
- Partnering cross-functionally with key teams across the Growth organization and leadership to set the strategic direction for events and evaluate additional opportunities as they arise.
- Responsible for the overall management and execution of the events strategy including pre-event planning, resource planning and allocation, post-event follow-up, sales collaboration, measurement, tracking and reporting.
- Lead the strategic direction across multiple types of events and activations including, but not limited to, industry events and trade shows, sponsored conferences, webinars, ABX roundtables, VIP dinners and experiences to drive brand awareness, lead generation and ultimately pipeline growth.
- Negotiate event sponsorships to maximize the value of each opportunity for Maven building long term relationships with vendors
- Procure and manage agencies and/or vendors for all events related logistics including event production, catering, transportation and other support services
- Manage internal communication, attendance, and training for team members representing Maven at conferences and events
- Partner with channel leads to oversee pre/post-event cross-platform marketing campaigns to generate attendance and develop qualified marketing leads
- Oversee the production of custom event materials and communications (signage, invitations, collateral, etc)
- Develop processes to ensure program quality and a consistent experience for event attendees
- Manage the events team that currently includes one full-time events manager, contract support and vendors