Regional CRM Manager
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Full-time
USD75.4K - 100K/year
~COP150M - 200M/year
+ Equity
+ Bonuses
Posted about 3 years ago
Responsibilities
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry.
Reporting to Head of Consumer and Retail Excellence the Regional CRM Manager will lead our customer acquisition and retention efforts to drive long-term customer loyalty and increase sales. In this role you will work with our country teams to develop and execute CRM strategies for 100+ beauty and luxury lifestyle brands. You will enhance our customer experience, increase engagement, drive revenue growth, and demonstrate the value of CRM.
Responsibilities:
- Work with the LUXASIA countries and brands to develop and execute a comprehensive omnichannel CRM strategy aligning with the LUXASIA revenue and profit and growth goals.
- Collaborate with the country management, business managers, and marketing teams to ensure they design and execute effective customer journeys and optimise touchpoints across all online and offline channels and grow New, New Repeat and Existing Repeat customers.
- Analyse customer data and insights to identify opportunities for segmentation, personalization, and sales uplift and encourage the country teams to adopt the identified strategies.
- Work with Retail Operations, S&M and the Digital Execution teams to A/B test creative services, campaign execution, paid media, and strategy, maximizing team productivity and CRM results sharing best practice.
- Develop and manage customer loyalty program that incentivizes repeat purchases and increase the customer lifetime value.
- Continuously monitor and analyse campaign performance metrics optimising targeting, messaging, and creative best practice to increase customer acquisition and retention and profitable revenue.
- Prove the value of the CRM program.
- Work with the IT business partner to identify and implement new CRM technologies and tools to enhance customer engagement and retention.
- Stay up to date on industry trends and best practices to continually improve our CRM strategies and tactics.