Marketing Operations Lead at ThoughtExchange | Torre

Marketing Operations Lead

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Full-time

Legal agreement: Employment

Compensation
USD50k - 130k/year
Non-negotiable
location_on
Hybrid (Canada)
Posted about 6 years ago

Responsibilities


This role is highly collaborative and you’ll partner with the SDR team on the flow of leads from marketing to sales. This role reports into the Revenue Operations team with a dotted line to Marketing and also works closely with IT in conducting data analyses, data acquisition, database management, and marketing automation. If you enjoy wearing the “strategic hat” but also have a “get s*** done” attitude, then this role is for you! This role reports to the most senior marketing officer. What you’ll be doing: • Assist with planning, budgeting and forecasting for Marketing department • Own Marketing campaign project management and overall Marketing team analytics and performance metrics • Lead members of the Marketing Operations team, ensuring their success and growth • Manage budget for Marketing tech stack • Oversee Marketing automation system, data cleanliness and appending and acquisition strategies • Manage Marketing sourced lead flow, operations and sales enablement • Develop, maintain and test ongoing lead scoring initiatives that impact sales pipeline • Evaluate and implement new technologies to improve and optimize Marketing team performance