The Marketing Systems & Growth Architect will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.About My Amazon GuyMy Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.Key ResponsibilitiesHubSpot Architecture & GovernanceConduct a full audit of properties, workflows, lists, lifecycle stages, and automation logicRemove deprecated workflows and redundant structuresDeduplicate contacts and companiesRedesign lifecycle stages for clarity and reporting integrityImplement clean segmentation logicEstablish naming conventions and governance standardsRestrict permissions and prevent ad hoc workflow creationDocument system architecture and operational processesLifecycle Marketing & AutomationBuild structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)Develop dynamic segmentation frameworks based on intent and readinessDesign and optimize automated nurture journeysAlign marketing automation with sales handoff rulesEliminate unnecessary broadcast email volumeEnsure all workflows are tied to measurable revenue movementBDR & Marketing AlignmentAlign outbound outreach (ASIN review videos and follow-ups) with automation logicPrevent overlapping or contradictory messagingEnsure intent signals trigger correct actionsMaintain clean routing and lifecycle transitionsConnect human sales outreach with automation systemsAttribution & Funnel ClarityWork across platforms including:HubSpot (CRM)ActiveCampaignInstantlyGoogle AdsMeta AdsRetention.comWordPressGA4Google Tag ManagerGoogle Search ConsoleGoogle Business ProfileTrustpilotYou will:Standardize UTM governanceImprove multi-touch attribution visibilityAlign ad reporting with lifecycle progressionImprove MQL → SQL → Opportunity trackingReduce reporting ambiguity for leadershipMarketing Infrastructure ProtectionCreate segmentation request protocolsEstablish automation standardsProtect system integrity from short-term workaroundsMaintain documentation and system clarityServe as long-term owner of marketing systems governanceRequirements5+ years in Marketing Operations, RevOps, or Marketing TechnologyDeep, hands-on HubSpot experience (required)Proven experience cleaning and restructuring complex CRM environmentsStrong understanding of paid media funnels and conversion trackingExperience with lifecycle marketing, lead scoring, and segmentation frameworksExperience building or restructuring automation systemsComfortable enforcing governance and setting system standardsExperience working with distributed teams (Filipino team experience preferred)A dual-monitor setup is required (at least 8GB of RAM)Must have at least 25 MBPS internet speedBenefits40 hours a week, 8 hours a dayCompetitive salary basePermanent WFH setupUnlimited FREE access to MAG School courses and SOP Library!Work schedule is in EST (Monday-Friday only)Opportunities for professional development and career advancement
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