ABOUT THE ROLEAs TikTok Shop Manager, you will be responsible for building our client's TikTok Shop from the ground up and managing it on an ongoing basis. You will handle everything from initial account registration and product catalog setup through to daily order operations, ad campaign management, affiliate program oversight, and monthly performance reporting. The ideal candidate has operated a high-volume TikTok Shop end-to-end and is comfortable navigating the full Seller Center toolkit.PHASE 1 RESPONSIBILITIES — SHOP SETUP & CONFIGURATIONShop Profile & BrandingConfigure shop name, logo, banner imagery, categories, and storefront layout in Seller CenterWrite a compelling, keyword-rich shop bio and descriptionLink the TikTok Business/Marketing Account(s) to the shop to enable shoppable video and product taggingProduct Catalog SetupAudit the product range against TikTok's prohibited and restricted product policies and advise the clientList products individually or via bulk upload / Shopify catalog syncOptimize product titles with niche search keywords, write detailed descriptions, and upload multi-angle imagery and demo videosUnderstand and discuss with the client (and then implement) the optimal configuration for SKUs, variants, and pricing; set opening inventory levelsSubmit all listings for TikTok product approval review and resolve any rejectionsConduct a test purchase to validate the full checkout and fulfillment flowFBM and FBT ConfigurationConfigure FBM: Set warehouse / pickup and return addresses; create shipping templates covering rates, zones, and carrier selectionConfigure FBT: enroll products, prepare inbound shipments to TikTok warehouses, and configure the free-shipping opt-in settingsIf using Shopify: install and configure the TikTok channel app to enable real-time inventory and order syncAuthor and publish the shop's return policy in compliance with applicable consumer protection lawsDraft 3PL to FBT ongoing inventory management plan and workflow.Customer ServiceConfigure customer service notificationsSet up FAQs, saved responses, and response workflowsEstablish return, refund, and cancellation handling proceduresSet escalation path for customer support issuesAdvertising & Promotions SetupLink TikTok Ads Manager to the shop and configure the primary ad accountLaunch initial GMV Max campaign(s) — set target ROI, daily budget, and product selectionSet up TikTok Search Ads with relevant keyword targeting to capture intent-driven discoveryConfigure TikTok Pixel if driving traffic to an external website or landing pageBuild out and maintain welcome promotions, platform coupons, and launch discount strategies in Seller CenterAffiliate / Creator Program SetupEnable and configure the Affiliate Center, including open and targeted collaboration plansWork with our Affiliate/Creator team to set baseline and tiered commission structures across product categoriesWork with our Affiliate/Creator team to establish a product seeding / free sample program and write a creator brief with content guidelinesPHASE 2 RESPONSIBILITIES — ONGOING MANAGEMENT & OPERATIONSDaily OperationsMonitor and respond to all buyer messages within 12 hoursVerify the processing and fulfillment of new ordersReview and action open return and refund requests in line with shop policyMonitor product and video comments for customer questions, complaints, or escalationsCheck the Shop Health dashboard daily for violations, warnings, or Late Dispatch Rate (LDR) increasesWeekly OperationsReview GMV Max campaign performance (cost, orders, CPA, ROI) and adjust target ROI as neededAudit GMV Max creative assets and exclude under-performing videosReview inventory levels and initiate restock for SKUs approaching low thresholdsSync inventory counts across all sales channels to prevent oversellingReview Search Ads keyword performance and refine bids and match typesMonitor and respond to product reviews; flag patterns requiring actionUpdate product listings as needed: pricing, imagery, descriptions, or promotional badgesMonthly OperationsProduce a full performance report covering GMV, orders, ad spend, ROAS, and affiliate ROIExport raw order data and build a net revenue / P&L analysis — accounting for referral fees, transaction fees, affiliate commissions, and fulfillment costsReconcile payouts against Seller Center invoicesReview TikTok's ACE Powered Insights for platform-generated growth recommendationsAnalyze SKU-level performance and identify top and bottom performersPlan and schedule upcoming promotions, flash sales, and seasonal campaignsWork with our Affiliate/Creator Team to review and adjust affiliate commission rates; roll out performance bonuses for top creatorsReview FBT warehouse inventory and plan replenishment inbound shipmentsConduct a shop health audit covering seller score, policy compliance, and LDR trendsMonitor TikTok platform policy updates, fee changes, and new ad format rolloutsQuarterly / Strategic OperationsSet and document measurable growth goals for the upcoming quarter in collaboration with stakeholdersEvaluate catalog expansion opportunities: new SKUs, product bundles, or virtual bundlesReview and optimize the fulfillment strategy mix (FBT vs. seller-ship vs. 3PL)Audit the full technology and integration stack: inventory sync tools, shipping apps, analytics platformsEvaluate eligibility for premium seller tiers including Star Shop and Mall statusCrisis & Issue ManagementTriage and respond to Shop Health violations — pause campaigns and slow order intake if LDR spikesConduct root cause analysis for fulfillment failures or policy incidents and implement corrective actionFile TikTok support tickets with supporting documentation when external factors are responsibleManage chargebacks, fraud disputes, and escalated return or refund claimsREQUIRED EXPERIENCE & SKILLSPlatform & TechnicalProven hands-on experience managing a TikTok Shop end-to-end via Seller Center — from initial registration through to active daily managementDeep familiarity with TikTok Shop Ads — specifically GMV Max campaign setup, optimization, and creative managementWorking knowledge of Fulfilled by TikTok (FBT): inbound shipping, warehouse management, and fee structuresExperience with TikTok Shop's affiliate and creator program: collaboration setup, commission structures, and creator relationship managementProficiency with TikTok Seller Center tools: Shop Health dashboard, ACE Powered Insights, order management, and promotionsExperience integrating TikTok Shop with Shopify or other e-commerce platforms for catalog and inventory syncFamiliarity with TikTok Search Ads and keyword-based campaign strategyOperations & AnalyticsStrong understanding of TikTok Shop's fee structure — referral fees, transaction fees, FBT costs, affiliate commissions, and refund admin feesAbility to build and interpret P&L analyses and net revenue reports from raw Seller Center order dataExperience managing customer service operations within a 12-hour response SLAComfortable managing inventory across multiple fulfillment channels and preventing oversellingSoft Skills & Working StyleHighly organized and process-driven — able to manage multiple daily, weekly, and monthly operational rhythms simultaneouslyProactive communicator — surfaces issues, opportunities, and insights to stakeholders without promptingComfortable working in a fast-moving platform environment where policies and features change frequentlyDetail-oriented with a strong compliance mindset around TikTok's evolving seller policiesWHAT SUCCESS LOOKS LIKEIn the first 30 days: The shop is fully configured, the product catalog is live and approved, fulfillment is operational, the GMV Max campaign is running, and the affiliate program is open for creator applications.By 90 days: The shop has an active roster of affiliate creators generating content, ad campaigns have been optimized based on real performance data, and a regular reporting cadence is in place.Ongoing: The shop maintains a healthy seller score, a sub-12-hour message response rate, and a consistent upward GMV trend quarter-over-quarter.
about 1 month ago