Create Ads That Stop the Scroll and Drive ResultsAre you a senior video editor who understands that great advertising is about more than making content look good?Do you know how to build a strong hook, maintain viewer retention, and turn raw footage into creative that drives conversions?We are looking for a Senior Video Editor & Ad Designer with strong experience in Direct Response, DTC, and Performance Marketing.This is not a traditional video editing role. You will be responsible for creating, analysing, and continuously improving high-performing advertising creative. Rather than spending your time on repetitive administrative tasks, you will have the freedom to focus on creative production, testing, research, and performance.What You'll DoCreate High-Performing AdsProduce high-volume video and static ads for Meta and other paid social platforms.Transform UGC, raw footage, product B-roll, AI-generated assets, and creative briefs into compelling advertising.Develop multiple creative variations to test different hooks, angles, messaging, visuals, and formats.Create ads that feel native to the platform while maintaining a high standard of production quality.Build Strong Hooks and RetentionThe first few seconds of an ad are critical. You will create attention-grabbing openings designed to stop the scroll and keep viewers engaged.Your work will include:Strong visual and audio hooksPattern interruptsFast, feed-native pacingPunch-ins and dynamic cutsStrategic B-rollRetention-focused transitionsVisual and audio techniques that maintain attentionVisual and Sound DesignYou will use your editing and motion design skills to strengthen the performance of every creative.Responsibilities include:Dynamic typography and captionsMotion graphicsVFX and compositingMotion trackingMasking and keyingProduct cutouts and screen replacementsStrategic visual effectsSound effects, music, risers, impacts, and transitionsAI-generated voiceovers and audioEvery creative decision should serve a purpose: attention, retention, or conversion.Think Like a Performance MarketerThis role requires more than strong editing skills. You should be comfortable using performance data to understand why creative succeeds or fails.You will analyse metrics such as:Hook RateHold RateOutbound CTRCPARetentionConversion performanceWhen an ad underperforms, you should be able to identify the likely creative issue and determine what needs to change.For example:Is the hook too weak?Is the pacing too slow?Is the message unclear?Is the visual failing to capture attention?Is the CTA getting lost?You will use these insights to create stronger iterations and improve performance.Creative Research and Competitive AnalysisYou will regularly research successful advertising creative across:Meta Ad LibraryTikTok Creative CenterYouTube ShortsCompetitor advertisingEmerging creative formats and trendsYou should be able to identify new hooks, editing styles, formats, pattern interrupts, UGC approaches, and other creative opportunities before they become saturated.AI-Powered CreativeAI is an important part of the creative workflow. You will use AI tools to increase production speed, creative variety, and testing capacity.Experience with AI tools for the following is highly valued:Video generationImage generationVoiceoversAudioCreative researchAsset creationCreative testingWhat We're Looking ForExperience5–10+ years of professional video editing or creative experience.Strong experience in Direct Response, DTC, e-commerce, paid social, or performance marketing.Agency or DTC experience is highly preferred.Direct-Response ExpertiseYou understand:Consumer psychologyHooks and pattern interruptsRetentionCreative anglesCalls to actionConversion-focused storytellingMore importantly, you understand why an advertisement works, not simply how to make it look good.Technical SkillsExpert-level Adobe Premiere ProExpert-level Adobe After EffectsStrong proficiency in CapCut DesktopExperience with AI video, image, audio, and voice-generation toolsComfortable working with creative analytics and performance dataWork StyleWe are looking for someone who is:Fast and efficientCreative and highly detail-orientedData-drivenComfortable working independentlyProactive in identifying opportunitiesAble to manage a high volume of creative productionFocused on performance as well as visual qualityPortfolio RequiredA strong portfolio demonstrating Direct Response and DTC advertising experience is required.Your portfolio should include examples of:Direct-response video adsStatic advertisementsUGC-based creativeAI-integrated creativeStrong hooksMotion graphics and VFXDynamic typography and captionsTransitions and pacingSound design and SFXCreative iterations and testingPlease note: Portfolios consisting primarily of cinematic work, music videos, corporate videos, or other non-DTC creative will not be considered.The OpportunityThis is an opportunity for a senior creative who wants to do more than simply edit videos.You will have the opportunity to research, create, analyse, test, and improve advertising creative based on real performance data.If you are a senior editor who understands both creative production and performance marketing, and you want your work to be measured by results, we want to hear from you.Apply with your portfolio and showcase your best Direct Response work.Why Join Assist World?100% REMOTE$50 birthday bonus$200 testimonial bonusNO TRACKER. 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12 days ago