About the Role
Novara Construction is expanding our remote appointment-setting team and looking for experienced, confident cold callers who know how to have real conversations with U.S. homeowners — not simply read from a script.
Your responsibility is to actively listen to homeowners, match their tone, understand what they are looking to replace or upgrade, explain the purpose and value of our complimentary home assessment, create appropriate urgency, and book qualified appointments for our project team.
What You'll Be Doing
Make outbound calls to homeowners in the United States.
Actively listen and adapt to the homeowner's tone and communication style.
Identify what the homeowner wants to replace or upgrade.
Explain the purpose of our complimentary assessment and why scheduling sooner can be beneficial.
Aim for the earliest genuine availability, including same-day or next-day appointments when possible.
Confirm all homeowners and necessary decision-makers will be present.
Set clear expectations about what will happen during the appointment.
Handle objections professionally without misleading or pressuring homeowners.
Complete all required qualification questions before booking.
Accurately document calls, homeowner information, and detailed notes in the CRM.
Follow all scheduling and CRM procedures.
Participate in coaching, training, and call reviews.
Appointment Quality Matters
We focus on replacement and upgrade projects, not repair-only or inspection-only requests.
Before booking, you must make sure the homeowner understands they are scheduling a complimentary assessment, has genuine interest in a qualifying project, and that all necessary decision-makers will be available.
We expect complete honesty on every call. Never misrepresent the reason for the appointment, promise financing approval, guarantee pricing or savings, diagnose a property over the phone, or create false information just to book an appointment.
Services
Our campaigns can include:
Roofing
Windows & Doors
HVAC / Air Conditioning
Insulation
Kitchen & Bathroom Remodeling
Other qualifying home-improvement projects
What We're Looking For
Excellent spoken English.
Previous cold-calling or appointment-setting experience.
Strong active-listening and objection-handling skills.
Confidence speaking with U.S. homeowners.
Comfortable working U.S. hours.
Reliable computer, internet connection, and professional workspace.
Coachable, competitive, and able to work in a performance-driven environment.
Previous U.S. home-improvement appointment-setting experience is highly preferred.
How We Measure Performance
We don't care only about how many appointments you book. We look at appointment quality, show rate, cancellation rate, closed deals, qualification accuracy, CRM quality, call quality, and your ability to follow coaching.
A setter producing fewer high-quality appointments is more valuable than someone booking large numbers of appointments that cancel or don't qualify.
We're looking for people who are competitive and motivated but understand one important rule:
Don't book an appointment just to hit a number. Book appointments that have a real opportunity to become a sale.
2 years of experience in cold calling for construction or home remodeling
