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Responsibilities
❗ Important information:
📍 The work place is at Av. Cra 19 #104-83, Bogotá, Colombia.
🧑🏻💻👩🏻💻 We are looking for a person that will be focused on implementing and analyzing the performance of the ad campaigns for the BoConcept digital environment. With at least one year of experience in the role and a great desire to work on a team that is passionate about design.
We expect the applicants to have experience working with programmatic media buying for multiple accounts since you will lead the paid ads for Colombia, Costa Rica, Panama, and Peru with different budgets.
✅ Requirements:
🚀 The candidate has a bachelor's degree in marketing, social communication, journalism, advertising, or related.
🚀 The candidate has at least one (1) year of experience with ad trafficking.
🚀 The candidate has knowledge building, analyzing, and optimizing paid ad campaigns to improve performance consistently.
🚀 The candidate has knowledge and experience working with programmatic marketing. (Organic Ads experience will not be considered)
🚀 The candidate has experience with Facebook Ads, Google Ads, Google Analytics, Google Tag Manager, LinkedIn Ads, and CRM.
🚀 The candidate has an intermediate Excel level.
🚀 The candidate has a reading English level.
✅ Responsibilities:
🚀 Creation of strategies to ensure the conversion rate based on the company's guidelines and success rate.
🚀 Understanding and aligning with the company's goal to implement and plan paid ad campaigns.
🚀 Drive campaigns from planning to execution by defining the ideal conversion path.
🚀 Report and track the KPIs defined for each Add objective.
🚀 Analyze and assign budgets. You will need to be able to advise and support the necessary updates with the advertising investment.
🚀 Manage the investment budget.
🚀 Report the investment vs. budget.
🚀 Intense collaboration with the rest of the marketing team.
This job post is closed.