Digital Marketing Account Manager (Part-Time) at GPRS | Torre
Digital Marketing Account Manager (Part-Time)
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GPRS

Digital Marketing Account Manager (Part-Time)

GPRS
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Freelance
Recurrent

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

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Remote (anywhere)
Posted about 3 years ago

Responsibilities

Over the past 20 years, GPRS has built a national reputation for its lead generation and digital marketing services, as well as its proprietary media tracking and measurement platform - GP Insights(TM). GPRS is looking for a proven account manager, with digital marketing agency experience, to join our team. We offer a remote work environment, where our team is distributed across the country – to better meet the needs of our national client base. The right candidate for this position, and for our team, should thrive working in a remote environment, be self-motivated, and excel in breaking through performance marketing goals. The part-time Digital Marketing Account Manager will be responsible for ensuring client satisfaction, on-time project delivery, marketing campaign performance. Responsibilities: - Lead client meetings including kickoffs, brainstorms, and ongoing presentations - Manage workflow both within the agency as well as externally with clients - Develop comprehensive client/creative briefs - Balance multiple clients and projects simultaneously, with the ability to prioritize and problem solve as needed - Collaborate with multiple internal teams and external vendors - Ensure all work is on strategy, on time and on budget - Ensure client satisfaction - Analyze client provided information and existing platform data to support the development of personas, full funnel digital strategies, messaging themes, ad copy, and testing plans - Monitor digital campaign performance vs. client KPI objectives via GPRS proprietary software. Analyze results and develop strategies to optimize - Update client on performance and optimization activities as needed to gain approval for changes in between reporting cycles - Provide channel, tactic, ad creative and landing page copy optimization recommendations for improved conversion rates and to maximize qualified lead generation - Work with relevant stakeholders to implement as necessary - Keep current on platform updates and digital marketing trends to assist with maximizing opportunities for client’s marketing and recruiting efforts
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