This is the JOB AD section that is posted on job boards. It's not questions we ask in person.
Do You...
Get genuinely excited about testing campaign changes, analyzing the data, and optimizing for better results?
Think analytically rather than emotionally—trusting data over hunches, and learning just as much from failures as from wins?
Have hands-on experience managing substantial advertising budgets across multiple platforms (Google Ads, Facebook, TikTok, YouTube)?
Thrive on structured experimentation, documenting results, and systematically applying learnings to future campaigns?
Enjoy collaborating with creative, product, and engineering teams to solve growth problems end-to-end?
Have the discipline to work independently in a remote environment, maintain meticulous documentation, and report results weekly?
Combine the mindset of a scientist (hypothesis, testing, measurement) with the execution of an operator (speed, rigor, results)?
Take ownership of outcomes and continuously ask: 'How can we improve this?'
If you answered yes to most of these questions, we would love to talk to you!
Who You Are?
You are a hands-on marketing operator who believes paid advertising is a scientific discipline, not an art form. You have deep respect for data and an almost obsessive focus on continuous improvement.
Data-Driven Operator: You think in metrics and evidence. You've built campaigns, analyzed performance, and made real trade-off decisions based on data. You're not impressed by vanity metrics; you care about what actually moves revenue and customer acquisition cost.
Disciplined Experimenter: You design structured tests, document hypotheses and results, and apply learnings systematically to future work. You understand sample size, statistical significance, and why one-off observations are not learnings. You operate on a weekly cadence of testing, analyzing, and optimizing.
Collaborative but Independent: You work well with creative, product, and engineering teams, but you don't need hand-holding. You take ownership of your campaigns, manage your own workload, document decisions, and escalate thoughtfully. You're self-motivated and organized.
Clear Communicator: You explain complex marketing concepts in simple language. You provide data-backed recommendations to both technical and non-technical audiences. Your weekly reports are clear, actionable, and focused on what matters.
What Will You Do?
You will own the execution and optimization of paid acquisition campaigns across Google Ads, Microsoft Ads, YouTube, TikTok, and other digital platforms. Your mission is straightforward: acquire more profitable customers every month while continuously improving marketing efficiency.
You'll manage budgets starting at $20K and scaling based on performance. You'll collaborate with an in-house creative team and external agency partners. You'll maintain a disciplined weekly cadence of experimentation, analysis, and optimization. You'll identify opportunities to improve the acquisition funnel end-to-end—from ad click to paid member conversion.
This is an individual contributor role; you won't manage staff. But you'll have significant autonomy and direct access to the CEO for guidance and decision-making.
About Together Light Inc.
Together Light Inc. operates several online businesses serving an international customer base, including Christian Filipina, Filipino Visa, and related travel services. Every month, thousands of prospective customers discover our brands through paid advertising.
We believe exceptional marketing is built through disciplined experimentation, rapid learning, and continuous optimization—not opinions.
We're looking for a hands-on Performance Marketing Lead who enjoys solving difficult growth problems, improving advertising performance, and using data to make better decisions.
This is an execution-focused role for someone who loves testing ideas, optimizing campaigns, and continuously improving results.
The Role
We are seeking a hands-on Performance Marketing Lead who thinks like a scientist, operates like an engineer, and reports like a professional. This is an execution-focused role for someone who loves solving growth problems, testing ideas, and seeing measurable business impact from their work.
This is not an administrative role; you'll be in the campaigns daily. You'll set up tracking, optimize targeting, launch experiments, analyze results, and make recommendations backed by data. You'll work closely with creative, product, and analytics teams to continuously improve customer acquisition and campaign efficiency.
The ideal candidate combines the empathy of understanding customer experience with the discipline of a process-driven operator—meticulous on documentation, firm on timelines, rigorous in testing, and persuasive in presenting data-backed recommendations.
What You'll Own
As Performance Marketing Lead, you will own the following functional areas:
Daily Paid Media Execution & Campaign Optimization
Build, launch, and manage campaigns across Google Ads (Search, Display, Performance Max), Microsoft Ads (Bing), YouTube, and TikTok
Monitor campaign health daily: CTR, conversion rates, CPC, CAC, ROAS
Manage budgets to maximize ROI; scale winning campaigns, pause underperformers
Refine audience targeting, keywords, bidding strategies based on performance data
Report campaign performance to CEO weekly with clear insights and recommendations
Structured Experimentation & Learning Program
Design and execute 4-6 structured experiments per week across targeting, keywords, bidding, creative, landing pages, offers
Document 100% of experiment results with hypothesis, results, insights, and business impact
Conduct weekly performance reviews with CEO: analyze results, identify winners, plan next week's tests
Systematically scale winning experiments into ongoing campaigns; retire underperforming approaches
Creative Performance & Collaboration
Analyze ad performance by creative asset; identify winners and detect creative fatigue
Provide data-driven feedback to Creative Strategist on what's working and what to test next
Scale high-performing creative; test new hooks, messaging, and offers continuously
Work with the creative strategist to maintain the pipeline
Funnel Optimization & Cross-Team Collaboration
Analyze acquisition funnel end-to-end: ad click → landing page → registration → paid member
Work with Product/Design on landing page optimization and A/B testing
Collaborate with Engineering on registration flow optimization and conversion improvement
Provide weekly funnel insights to Product, Engineering, and Sales teams
Analytics, Reporting & Data Integrity
Set up and maintain accurate tracking via Google Analytics 4, Google Tag Manager, platform native reporting
Track all key metrics: impressions, clicks, conversions, CTR, CPC, CAC, ROAS, cost-per-registration
Prepare detailed weekly reports for CEO on revenue, ROAS by channel, CAC trends, and actionable insights
Ensure data integrity and troubleshoot tracking issues across all platforms
Qualifications:
Core Experience:
5+ years managing paid digital advertising campaigns at scale
Demonstrated track record of improving measurable business results through paid acquisition (revenue growth, CAC reduction, ROAS improvement)
Strong hands-on experience with Google Ads (Search, Display, Shopping, Performance Max)
Experience managing campaigns on at least one additional platform: Microsoft Ads (Bing), TikTok, YouTube, or Meta
Proven ability to set up tracking (Google Analytics 4, Google Tag Manager) and analyze marketing funnel metrics
Experience with A/B testing, experimentation, and landing page optimization
Strong analytical and quantitative skills; comfortable analyzing data and making evidence-based decisions
Excellent written and verbal communication skills; ability to explain complex concepts clearly to both technical and non-technical audiences
Comfortable working independently in a remote environment with minimal supervision
Highly organized, meticulous with documentation, and disciplined about process
What We're Looking For
The ideal candidate:
Thinks analytically rather than emotionally
Takes ownership of outcomes and learns quickly from both successes and failures
Is naturally curious and continuously seeks improvement
Communicates clearly with both technical and non-technical audiences
Thrives in a fast-moving environment where testing and optimization never stop
What Success Looks Like
Within your first six months, you will have:
Developed a deep understanding of our customer acquisition funnel
Identified the highest-impact opportunities to improve paid marketing performance
Established a consistent cadence of structured experimentation
Improved campaign efficiency across multiple advertising channels
Built strong working relationships with Creative, Product, Engineering, and Analytics
Reduced acquisition costs while increasing marketing-generated revenue
Delivered reporting that helps leadership make better marketing decisions
