Strategic Leadership: - Lead the overall marketing and performance growth strategy. - Develop a strong understanding of each paid marketing channel, including its key metrics, performance drivers, opportunities, limitations, and scaling potential. - Manage and oversee media buyers and channel owners across all paid marketing channels. - Set clear performance targets and KPIs for each channel and hold channel owners accountable for achieving and improving results. - Regularly review channel performance, budgets, ROAS, CAC, conversion rates, traffic, and other relevant performance metrics. Performance Optimization: - Challenge media buyers and channel owners to identify additional growth opportunities and continuously improve channel performance. - Work with channel owners to develop and test new campaigns, audiences, creatives, offers, and strategies to increase growth. - Identify underperforming channels and work with the responsible team members to diagnose issues and implement corrective actions. - Identify opportunities to increase budgets and scale channels when performance supports additional investment. - Monitor channel-level trends and performance to ensure the marketing team responds quickly to changes and opportunities. - Drive continuous testing and optimization across paid advertising channels. Marketing Initiatives: - Lead SEO and GEO initiatives and monitor their contribution to customer acquisition and growth. - Develop and manage affiliate marketing strategies and partnerships. - Oversee social media activities and external marketing agencies. Data Analysis and Collaboration: - Analyze customer, product, and marketing performance data to identify opportunities for growth. - Work closely with leadership and the product team to make recommendations based on customer, product, and campaign performance. - Identify new customer acquisition channels and opportunities for business growth. - Manage external marketing agencies and ensure they meet agreed performance objectives. Operations and Reporting: - Build clear marketing reporting, dashboards, processes, and accountability systems. - Provide regular updates to leadership on channel performance, growth opportunities, challenges, and recommendations. - Build and develop a high-performing marketing team and create a culture focused on measurable results and continuous improvement. - Ensure marketing budgets and resources are allocated effectively based on performance and growth potential. - Continuously improve customer acquisition, conversion, marketing efficiency, and overall business growth.

Head of Marketing & Performance Growth

Emma

Responsibilities

Skills wanted:

Language(s) required:

Morissa Dmonte

About Stealth Mode Three, LLC:

mission:

stealthmodethree.com

Admin access needed