Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 60,000 full- and part-time alumni — and counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our upskilling and reskilling initiatives. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.GA is at the leading edge of creating practical solutions to one of the most pressing challenges of our time - the future of work. As recognized by The World Economic Forum, BCG, the OECD and more, these are big challenges to which only a few companies are offering real solutions. In this role, you'll be speaking every day to corporate leaders who rely on GA to help them apply these solutions to their workforce of the future.About the EngagementGeneral Assembly is delivering an intensive reskilling program designed to transition experienced Customer Success and Account Management (CSAM) professionals into AI-Enabled Product Marketing Manager (PMM) roles.As the Lead Instructor, you will be responsible for guiding these professionals as they learn to own the positioning, messaging, and launch strategy for enterprise AI offerings. You will help them bridge the gap from relationship management to strategic product marketing, ensuring they can effectively market complex tools like Copilot and Azure AI Foundry.What You’ll DoLead Live Instruction: Deliver high-energy, synchronous remote lectures on PMM fundamentals, including AI positioning frameworks, messaging, and persona development.Facilitate Strategy Workshops: Guide students through hands-on "build-along" activities where they create messaging frameworks, competitive intelligence reports, and launch strategy documents.Storytelling & Messaging Mentorship: Leverage the learners' existing customer-facing strengths to help them craft compelling, AI-driven customer stories and value propositions.Review Market Deliverables: Provide expert, actionable feedback on student projects focused on launch motions and market-entry activities for AI products.AI Tool Integration: Teach students how to comfortably use analytics and AI content tools to iterate on messaging and improve marketing efficiency.What You BringThe Experience: 7+ years in product marketing, with at least 2+ years of recent experience specifically positioning and launching AI-powered products at an enterprise scale.Strategic Mastery: Deep expertise in the "PMM core": positioning, messaging, personas, and go-to-market (GTM) launch motions.The "Teacher" Gene: Proven experience coaching, mentoring, or instructing professionals. You must be able to translate high-level marketing strategy into digestible, practical steps for a remote cohort.Tech Fluency: A strong understanding of the Microsoft AI ecosystem (Copilot, Azure AI, and Foundry) and how these tools compete in the current market.The Credentials: AI-900 certification is required.The Pedigree: Experience as a Senior PMM or Director of PMM at a major tech firm (Microsoft, Google, etc.) is a significant plus.Note on Schedule: This is a high-intensity, 2-week engagement starting in mid-June. The instructor must be fully available for 30 hours per week and must operate on Pacific Time (PT) business hours to align with the learner cohort.
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