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15 days ago
Requirements and responsibilities
The Opportunity Seamless is looking for a Lifecycle Marketing Manager to own the journeys, systems, and automation that turn interest into pipeline, and pipeline into revenue.This role is for the hands-on marketer who has spent years thinking about what happens after someone raises their hand. You know that great marketing does not stop at acquisition. It continues through onboarding, activation, engagement, expansion, and retention.You'll sit at the intersection of Marketing, Product, Sales, Customer Success, and Revenue Operations, building the infrastructure that makes every touchpoint feel timely, relevant, and connected to revenue.If you've ever looked at a nurture sequence, onboarding flow, or lead scoring model and thought, "I can make this better," this role was written for you.What Winning Looks LikeSharper Journeys, Better Outcomes: Improve how prospects, free users, trials, and customers move through the funnel by creating more personalized, relevant, and effective lifecycle experiences.Cleaner Sales Handoffs: Strengthen segmentation, lead scoring, routing logic, and behavioral triggers so Sales receives higher-quality opportunities at the right time.Faster Activation: Build onboarding and engagement programs that reduce time-to-value and increase meaningful product adoption.Scalable Automation: Create documented workflows, reusable playbooks, and AI-first automations that grow with the business.Data-Driven Optimization: Continuously test messaging, timing, CTAs, segmentation, and journey logic to improve lifecycle performance.ResponsibilitiesOwn the end-to-end lifecycle marketing strategy across prospect, trial, customer, and expansion journeys.Design, build, and optimize multi-channel campaigns across email, in-app messaging, SMS, and marketing automation platforms.Create nurture programs for prospects, free users, customers, and expansion opportunities.Manage lifecycle automation infrastructure, including Customer.io, Claude, N8N, audience segmentation, behavioral triggers, lead scoring, workflow logic, and documentation.Develop audience segmentation strategies based on personas, funnel stage, firmographics, product behavior, and use cases.Partner with Product and Growth teams to improve onboarding, activation, feature adoption, and product-led growth initiatives.Monitor lifecycle performance across engagement, conversion, activation, retention, expansion, MQL velocity, and pipeline influence.Design and execute A/B tests across messaging, timing, offers, and customer journeys to improve business outcomes.Collaborate cross-functionally with Marketing, Sales, Product, Customer Success, and Revenue Operations to align lifecycle programs with revenue goals.Document processes, automation workflows, and lifecycle playbooks to support long-term scalability.Skills & Requirements Experience3+ years of experience in Lifecycle Marketing, CRM Marketing, Growth Marketing, Demand Generation, or Marketing Automation within a B2B SaaS or high-growth technology company.Demonstrated success building and optimizing automated customer journeys from strategy through execution.Marketing AutomationExperience with platforms such as:Customer.ioHubSpotMarketoBrazeIterableN8NClaudeCodexSimilar marketing automation platformsTechnical SkillsExperience with:SalesforceSegmentAmplitudeLanding page toolsCustomer data platformsLead scoring modelsBehavioral triggersSegmentation frameworksCore CompetenciesDeep understanding of customer lifecycle strategy and marketing automation.Strong analytical skills with experience measuring activation, engagement, conversion, retention, expansion, churn, MQL velocity, and pipeline influence.Excellent written communication with the ability to create compelling lifecycle messaging.Ability to translate performance data into actionable recommendations for Marketing, Product, Sales, Revenue Operations, and leadership.Self-directed with strong organizational skills and the ability to manage multiple priorities simultaneously.Bias toward experimentation, rapid iteration, and continuous improvement.EducationBachelor's degree or equivalent practical experience in Marketing, Growth, Revenue Operations, Lifecycle Marketing, or a related field.Preferred QualificationsExperience supporting product-led growth (PLG), freemium, or self-service SaaS motions.Familiarity with sales technology, revenue technology, and RevOps ecosystems.Experience integrating marketing automation, CRM, product analytics, and customer data platforms to create seamless customer journeys.Seamless delivers the world’s best sales leads. Through our product, we help sales teams maximize revenue, increase sales, and easily acquire their total addressable market using artificial intelligence; by development of a robust real-time contact and company search engine as well as a suite of technically-advanced tools to support sales and lead generation. We have been recognized as one of Ohio’s fastest growing companies and have been recently ranked No. 7 in LinkedIn's Top 50 Startups of 2022, featured in Forbes as #1 Software company in Ohio in 2022, and on G2’s “Top 100 Highest Satisfaction Products for 2022” list!We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender