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14 days ago
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Requirements and responsibilities
The Senior Content Specialist will report to the Senior Manager of Brand Communications & PR. This role will work closely with other teams in the Marketing department to lead the development and distribution of thought leadership, product, and customer-centric content across internal and external channels. The Senior Content Specialist will also lead communication campaigns to clients, prospects, as well as the rest of the company.This person will play a leading role in driving brand awareness, increasing thought leadership, enhancing web performance and visibility, and improving market perception. The Senior Content Specialist will also collaborate with internal and external subject matter experts, including Jenzabar partners, to develop content that supports Jenzabar’s mission, vision, and strategy.This position will work closely with the Marketing team to maintain a consistent voice across all content, including internal and external communications, digital and print marketing collateral, blogs, emails, white papers, ebooks, case studies, infographics, external presentations, award submissions, press releases, media bylines, digital advertising, website content, and more.Essentials TasksLead content initiatives to support Jenzabar’s communications, thought leadership, and brand awareness objectivesDevelop thought leadership campaigns that showcase Jenzabar’s industry expertise, as well as the strengths and knowledge of Jenzabar’s subject matter expertsServe as lead writer, editor, and strategist for communications and content, including case studies, product sheets, emails, and other marketing-related materialsLead the creation of content used for external communications and brand initiatives, including industry award programs, event speaking engagements, and moreCollaborate with internal and external partners to understand emerging trends in higher education and incorporate those storylines into Jenzabar’s content and communications strategiesSupport initiatives with media and analyst organizations by demonstrating Jenzabar’s domain expertise and ability to execute transformative programs across higher educationCreate and maintain a blog calendar that incorporates content aligned with the company’s goals and OKRsSupport Product Marketing, Digital, Creative, and other Marketing teams in the development and execution of ABM programs intended to generate qualified leads and increase the sales pipelineWork closely with Product Marketing, Digital, and Creative teams to craft compelling brand stories that differentiate Jenzabar from competitorsAssist in the development and execution of digital advertising campaignsCreate and enhance webpage content using SEO, GEO, and other emerging best practicesLeverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriateApply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversightOther duties as assignedPreferred Skills and ExperienceBachelor’s degree or higher in Communications, Journalism, English, or related fieldMinimum 5+ years’ experience in copywriting and/or communicationsImpeccable grammar and exemplary writing skillsExcellent proofreading and editing skillsHigher education or technology industry experience is a plusThe pay range for this position is $61,000-$74,000/year; however, base pay offered may vary depending on job-related knowledge, geographic location, skills, and experience. This position is eligible for an annual bonus in addition to a full range of benefits. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.BenefitsMedical InsuranceLife InsuranceDental InsuranceVision InsurancePTOPaid Parental LeavePaid HolidaysShort Term DisabilityLong Term Disability401KEducational Assistance
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