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About the roleSwiftly is a retail digital technology startup founded in 2018 and headquartered in the Bay Area. Swiftly empowers regional and independent grocers to compete in a digital-first world by providing best-in-class app, web, loyalty, and e-commerce solutions—without SaaS fees. Instead, Swiftly drives revenue through its retail media network, sharing profits with retailer partners.With 70+ retailer banners and Series C funding, Swiftly is the first in the industry to seamlessly connect digital and in-store shopping. Swiftly’s AI-powered platform helps retailers build strong digital relationships, while solutions such as Audience Optimizer™, Alcohol Cashback, and Offsite Campaigns drive shopper engagement and brand success.Position Summary: As an Account Manager for Audience Optimizer, this role spearheads the evolution of retailer advertising from traditional print media to a sophisticated digital platform. The role requires a strategic thinker who can integrate personalization and targeted segmenting into comprehensive digital campaigns, managing the development and execution of those campaigns to maximize incremental Return on Advertising Spend (iROAS) and enhance consumer engagement through cutting-edge digital strategies.Strong preferenceStrong preference for someone located in MST, CST or EST time zones.Responsibilities Include:Rapidly assimilate Swiftly’s suite of digital products and articulate their benefits and capabilities to clients with persuasive acumenPlan and oversee the execution of digital marketing campaigns, ensuring adherence to timelines, creative standards, and data requirements to meet clients' audience targets and business objectives; leverage inventory planning tools to ensure proposals only offer available inventoryAct as the primary contact for clients: troubleshoot, implement creative changes, maintain campaign momentum, and deliver actionable performance insights and recommendationsCraft and convey media strategies, including audience targeting and optimization techniques, establishing yourself as a thought leader in media planning to enhance Swiftly’s client relationshipsDevelop, present, and implement comprehensive media plans across various digital channels, with an emphasis on innovation and optimization to drive client successCollaborate with the sales team to secure client renewals and identify opportunities for new or incremental business, supporting client retention and growth strategiesInput proposals into Salesforce CPQ; push deals through the opportunity stages until the deal is closed won; maintain the product catalog in Salesforce and ensure new products are accurately structuredAdvise on pricing strategies and help develop, maintain, and enforce rate card norms; participate in deal review for non-confirming dealsForecast campaign risk and required adjustments to address performance weeklyManage client expectations and advise on the most advantageous spend tactics to garner the highest campaign performance; upsell on winning strategies and develop successful renewal strategiesLead planning and execution of multi-channel digital campaigns, including paid and organic search, and social media across platforms such as Facebook, Instagram, and emerging channels such as TikTokUtilize advanced programmatic spending strategies to target users based on demographic data and loyalty to home stores, integrating video content where effectiveOversee regular campaign performance reviews, presenting metrics such as impressions, views, clicks, likes, ROAS, iROAS, and in-store visitation to stakeholdersCollaborate with data analytics teams to refine campaign targeting using geo-targeting and “instant segments” to engage consumers during in-store shopping experiencesServe as the primary liaison between clients and internal teams, ensuring timely communication and campaign alignment with client expectationsAlign with product on customer experience, usability, and new enhancementsFacilitate and present campaign wrap up reporting, integrating data from 1st and 3rd party reporting systems and summarizing in eloquent readoutsOther related duties as assignedRequired Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related fieldMinimum of 3 years of experience in digital marketing, with extensive expertise in developing media plans, managing multifaceted digital advertising campaigns, and advising and executing detailed optimization recommendationsAbility to engage clients quickly, develop rapport, and maintain relationshipsProficient in the latest digital advertising platforms and analytics tools, with an emphasis on programmatic advertising and performance metrics analysisExceptional communication and persuasive skills for client interfacing and stakeholder managementLeadership and collaboration skills, fostering team success and contributing to a dynamic work environmentExperience with retailers or with retail mediaPrevious work in digital transitions for retail or related sectorsSelf-starter, autonomous worker and team playerThis position is not eligible for visa sponsorship; applicants must be authorized to work in the U.S. without the need for current or future sponsorshipPreferred Qualifications:Strong preference for someone located in MST, CST or EST time zonesCertifications in analytics and advertising platforms such as Google Analytics, AdWords, or their equivalentsStrong strategic planning capabilities, with a firm grasp of digital marketing innovationsWorking For SwiftlyWe are working on a set of problems that require the best in the industry to get right. Employees are the pillars of the future of the company and they are treated and compensated as such. Swiftly is a growing team of experienced industry professionals building an organization that can solve tough problems and values a collaborative environment.Every Swiftly employee:Has demonstrated the ability to work collaboratively in an ambiguous, fast-paced environmentTakes ownership of their domain from the ground up, from inception through deployment to customersLeaves their ego at the door and ensures the best idea leaves the roomIs always experimenting with new technologies and learning new skillsetsIf you’ve ever wanted to work on a project that blends a gorgeous consumer experience, sophisticated logistics, and scale that rivals the largest technology players, Swiftly is the place for you.Equal Opportunity EmployerSwiftly is an
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