Digital Marketing Specialist at GRUPO DOBLE ELE | Torre
Digital Marketing Specialist
trending_up Invest in Torre
GRUPO DOBLE ELE

Digital Marketing Specialist

GRUPO DOBLE ELE
Posted by
Liliana Silva
Emma
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Full-time

Legal agreement: Employment

Compensation
USD1k - 1.5k/month
Non-negotiable
location_on
Remote (for Colombia residents)
Posted 9 months ago

Responsibilities

Objectives of this role: - Develop and implement digital marketing strategies aligning with the company’s goals. - Conduct market research, understand the target audience, and identify marketing and growth opportunities. - Create and execute campaigns across various digital channels, like email, social media, paid advertising, and search engine optimization. - Measure and analyze campaigns’ success using data and analytics tools. - Lead client meetings and explain campaign details to the client with key performance metrics (KPIs). Your responsibilities: - Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement). - Track and analyze primary metrics, revenue, and paid ad initiatives weekly and monthly. - Experiment and implement innovative digital marketing strategies, tools, and best practices to improve ROAS consistently. - Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
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