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About usDutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. The mission is to help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.Dutch can diagnose, prescribe, and ship medications directly to customers.Backed by world-class investors (including Forerunner Ventures, Eclipse Ventures, and Bling Capital), Dutch is setting the standard for quality, accessibility, and compassion in pet care.The RoleWe’re looking for a Lifecycle Marketing Manager to help build, execute, and optimize lifecycle programs across email, SMS, and push. This role is ideal for someone with 3–4 years of lifecycle experience who is hands-on, curious, data-informed, and excited to turn strategy into execution.You’ll work closely with the Head of Lifecycle Marketing to ship campaigns quickly, test aggressively, and continuously improve how members experience Dutch from day one through long-term retention.What you’ll doBuild and execute lifecycle campaigns across email, SMS, and push using IterableOwn day-to-day execution of key lifecycle moments including: Onboarding & early engagement; Feature education & adoption; Preventative care reminders; Retention, renewal, and win-back programsCreate and maintain journeys, triggers, and recurring campaigns with a strong attention to detailPartner with design, product, and CX to ensure lifecycle messaging is timely, helpful, and on-brandQA campaigns thoroughly (logic, personalization, rendering, links, timing)Monitor performance and report on results using core lifecycle metrics (open, CTR, conversion, retention impact)Support experimentation through A/B testing of subject lines, content, timing, and segmentationHelp document and improve lifecycle best practices, templates, and processes as the program scalesWhat we’re looking for3–4 years of lifecycle or CRM marketing experienceHands-on experience with Iterable or a comparable platform (Braze, Customer.io, Klaviyo, etc.)Strong understanding of triggered messaging, segmentation, and personalizationComfort working with data to inform decisions (you don’t need to be an analyst, but you should know what “good” looks like)Extremely detail-oriented with strong QA instinctsClear, empathetic writing style with an ability to simplify complex ideasAbility to manage multiple campaigns at once in a fast-moving environmentA bias toward action — you’d rather ship, learn, and improve than over-polishNice to havesExperience in subscription, healthcare, or consumer servicesFamiliarity with experimentation frameworks and lifecycle measurementBasic HTML knowledge for email troubleshootingExperience working closely with product or CX teamsWhy this role is excitingYou’ll have real ownership and visibility over core member communicationsYou’ll work directly with a senior lifecycle leader and have room to growYou’ll help shape how Dutch shows up as an authoritative, trusted voice in pet careYour work will directly impact retention, engagement, and member satisfactionWhy work for DutchCompetitive compensation and equity packageHealth, dental, and vision insuranceFlexible PTOThe chance to make a meaningful impact on pets (and their people)Dutch's guiding principlesPets First – business and medical decisions are always guided by the pet’s best interestAgile Like a Cat – bias toward swift action while maintaining quality and accuracyCreativity is our Catnip – creativity to push boundaries and make the complex accessibleBe the Human Your Dog Thinks You Are – be kind, show care for colleagues, and give others context
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