About the roleAs a Business Development Representative (BDR), your primary responsibility will be to generate qualified, “top of the funnel” leads that drive pipeline for revenue growth and expand market share across Clubessential Holdings Parks & Recreation portfolio of brands including RecDesk, CampBrain, and Vermont Systems, and sub brand, ePACT. This is a junior position within the Marketing Department with opportunity for growth within the marketing and sales structure.Responsibilities & DutiesExecute outbound lead generation efforts to drive SQLs and schedule business meetings (via email and telephone), for new business sales teams.Call on Marketing Qualified Leads (MQLs) as assigned to qualify and move leads to Sales Qualified Lead (SQL), ensure sales-readiness, set appointments, and hand off to RSM for sales assignment and discovery calls.Gather customer data and prospective client information through Sales Questionnaires and CRM field requirements to provide to the sales team for further follow up of SQLs.Create, maintain and update accounts, contacts, hunts, tasks, activities, etc., in our CRM software to move leads through the sales stage from MQL to SQL.Obtain a working knowledge of our industry, target clients, and the key decision makers needed.Stay current with the Business Unit messaging and solution value propositions.Understand the competitive landscape and competitor products to enhance your talking points with prospective customers. Be able to comfortably answer questions such as: Why should I look at your business? Why are you better than “competitor X?”Be able to qualify and review the client’s market position to determine the best solution/fit for the prospect’s needs and proper business unit assignment.Provide valuable insight to Marketing & Sales teams on prospect, market, competitive intake derived from inbound and outbound lead development.Track and report lead development efforts.Other duties as assigned.Qualifications, Experience & SkillsBachelor's degree, or equivalent work experience preferred1+ years of sales prospecting experience, preferably for a technology company OR experience within the recreation spaceKnowledgable about CRM’s and outreach toolsExcellent interpersonal, verbal and written communication skillsDriven and self-motivatedInfluence and critical thinking skillsDetail orientedStrong organization skillsAbility to multitaskCollaborative team playerPositive outlook and strong work ethicFamiliarity with AI tools preferredClubessential Holdings is an equal opportunity employer dedicated to building a diverse and inclusive workplace. Our company thrives upon the mutual respect and understanding between its employees, and as such, all qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), gender, gender identity, sexual orientation, veteran status, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic protected by law.Clubessential Holdings maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflects the Company's differing products, industries and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
