Inbound Marketing Specialist (Remote) at Muck Rack | Torre

Inbound Marketing Specialist (Remote)

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Full-time

Legal agreement: Employment

Compensation
USD38K - 58K/year
Non-negotiable
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Hybrid (United States)
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Posted over 5 years ago

Requirements and responsibilities


• Campaign Management: Owning campaign implementation and setup for online marketing efforts including emails, landing pages and ads; managing project timelines and campaign calendars, troubleshooting any issues,
 and measuring success • Email Marketing: Writing messaging for announcements, updates, and newsletters sent via Hubspot and Intercom; segmenting messages by persona and industry; managing email lists and overall health of our databases; and improving automated nurture programs • Copy & Content Writing: Creating copy that converts for outgoing marketing campaigns, from social media and ads, to email messaging, calls to action, and landing pages
; optimizing existing blog and website content for search engines • Paid Social: Writing copy and strategizing campaigns on LinkedIn, Facebook, and Twitter 
 • Conversion Optimization: Collaborating on strategies to increase conversions on website pages and landing pages. Establishing regular testing of marketing materials to ensure ongoing optimization of inbound acquisition efforts + experimenting with new tactics
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
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