SBC Performance drives scalable growth for brands ready to expand globally.Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.Trusted by 200+ companies, managing $150M+ in ad spend.Key ResponsibilitiesStrategy & DiscoveryDefine product vision and strategy aligned with company goalsConduct product discovery: user research, funnel analysis, competitor benchmarkingIdentify growth and monetization opportunities; validate ideas through hypotheses and MVPs.Roadmap & PrioritizationBuild and maintain quarterly/monthly product roadmapsPrioritize initiatives based on business impact, user value, effort & riskBalance growth, retention, monetization, and tech initiatives.Delivery & ExecutionTranslate initiatives into clear PRDs, user stories, and acceptance criteriaOwn delivery end-to-end: Discovery → Build → Launch → MeasureEnsure on-time, high-quality releases.Growth & MonetizationOwn the full product funnel: activation, engagement, course completion, checkout → paidOptimize pricing, paywalls, trial mechanics, and AI upsellsDrive MRR and LTV growth.Analytics & ReportingMonitor core product metrics and run post-launch analysisCommunicate insights to stakeholders and adjust roadmap based on dataDeliver weekly product reports.Requirements3+ years in product management for subscription-based consumer products (mobile app and/or web), ideally in wellness, EdTech, or another high-frequency B2C categoryFull ownership of at least one product or major surface end to end, you've been the person accountable for the outcome, not just the backlog. You set the strategy, made the calls, shipped, and owned the results (good or bad)Hands-on customer development experience: running user interviews, problem discovery, and continuous discovery habits. Talking to users directly and often, not relying on secondhand summariesA working feedback loop you've built and owned. Closing the gap between what users say (interviews, reviews, support tickets, community sentiment), what they do (product analytics), and what ships next. You treat feedback as a system, not a one-off exerciseProven track record owning web2app / web2web funnels from acquisition landing and quiz flows through paywall, checkout, and onboarding - treating the whole funnel as yours to moveStrong command of subscription analytics: cohort retention (M1/M2+), LTV, ARPU, rebill/churn and the instinct to own the number, dig into why it moved, and act without being askedHands-on experience running A/B experiments: hypothesis design, prioritization, reading results honestly, and owning the decision to ship, kill, or iterateFluency with a modern product analytics stack (PostHog, Amplitude, Mixpanel) and revenue data (Stripe), including writing and owning event specifications rather than delegating instrumentation and hoping it's rightExperience owning paywall, pricing, and monetization - plan structure, promo strategy, regional pricing with clear accountability for revenue impactConfidence leading cross-functional delivery across engineering, design, QA, analytics, and content. Writing crisp tickets and PRDs/TRDs, unblocking your own dependencies, and owning the delivery timeline end to endEnglish at a B2 level for external documentation and deliverables.Nice to haveExperience in relationship wellness, mental health, self-help, or microlearning product spacesFamiliarity with server-side attribution (Meta CAPI, Google Enhanced Conversions) and the post-ATT measurement landscapeExposure to App Store / Play Store review cycles and subscription complianceExperience with LLM/AI-powered product features (AI companions, generated content, upsell instrumentation) and their monetizationTrack record taking a product through PMF discovery - segmentation, pain clustering, positioning against competitorsComfort with performance-marketing collaboration (JTBD-driven creative angles, funnel-to-ad feedback loops).What We OfferRemote workCompetitive compensationFlexible working hours (start between 9:00–11:00 CET)All necessary equipmentPaid vacation and sick leaveEducational support: reimbursement for certifications, courses, and trainingCompany events and internal knowledge-sharing activitiesTransparent communication and an open feedback culture
13 days ago