We're looking for a Director, Paid Social to lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients. As a senior leader on the team, you'll drive strategic client partnerships, solve complex performance challenges, and collaborate closely with experts across paid search, client strategy, creative, analytics, and programmatic to deliver integrated marketing solutions that drive measurable business results.This role is ideal for an experienced paid social leader who thrives in a fast-paced environment and can confidently balance strategic leadership with hands-on expertise. You'll identify growth opportunities, connect paid social initiatives to broader business outcomes, mentor and develop team members, and help shape the future of the discipline by leveraging AI, automation, and scalable workflows to elevate performance and efficiency.At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.We offer:Remote-first cultureUnlimited PTOExtended Holiday break (Winter)Flexible schedulesWork from anywhere options*100% paid parental leave401(k) matchingMedical, Dental, Vision, Life, Pet InsuranceSponsored life insuranceShort Term Disability insurance and additional voluntary insuranceAnnual Class Pass credits and more!The anticipated annual salary for this role will range from $120,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorshipYou Will BeLeading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytellingServing as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendationsDeveloping full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysisManaging six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targetsOverseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and XStaying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaignsPartnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planningTranslating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growthManaging, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coachingProviding account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytellingHelping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating modelsDriving adoption of AI-enabled workflows and ad operations improvements that improve quality, consistency, speed, and scalabilitySupporting new business pitches, audits, and account growth opportunities when aligned to business needsYou Must Have7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadershipStrong hands-on experience across Meta and TikTok, with additional experience across platforms such asPinterest, Snapchat, LinkedIn, Reddit, and/or XExperience managing six- to seven-figure monthly paid media budgetsA background in supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goalsFull-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurementWorking knowledge with advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworksAbility to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressureHistory of managing and developing direct reports, including coaching, feedback, performance management, and career developmentStrong cross-functional collaboration skills and the ability to partner effectively with paid search, client strategy, creative, analytics, programmatic, and other media teamsAbility to move fluidly between strategy and execution, including stepping into platform work when the account or team needs itExcellent verbal, written, presentation, and storytelling skillsStrong analytical thinking, attention to detail, and ability to turn data into actionable strategyNice to HaveExperience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations toolsWorking knowledge of paid search and how paid social fits within broader cross-channel media planningProficiency in helping teams adopt AI-enabled workflows, automation, or process improvementsFamiliarity across additional media channels such as programmatic, retail media, influencer, lifecycle/email, SEO, or broader media strategyExperience contributing to new business pitches, strategic audits, or account growth planningPrior agency experience in an AOR-style model or with integrated, cross-functional client teamsWpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment.Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.

Director, Paid Social

Emma

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About Wpromote:

mission:

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Admin access needed