Digital Marketing Executive / Specialist – Performance Marketing & Lead Generation at StudySteer | Torre

Digital Marketing Executive / Specialist – Performance Marketing & Lead Generation

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Freelance
Recurrent
Provide your expected compensation while applying
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Remote (anywhere)
Shared by
Gabriel Del Pino
7 days ago

Responsibilities


About the RoleWe're looking for a results-driven Digital Marketing professional with hands-on experience in performance marketing, lead generation, social media, and organic growth.Key ResponsibilitiesPerformance MarketingPlan, execute and optimize Google Ads (Search, Display, YouTube, PMax & Remarketing)Manage and scale Meta Ads campaignsMonitor budgets, CPL, ROAS, conversions and ROIRun A/B tests across creatives, landing pages, ad copies and audiencesOrganic Growth & Social MediaDevelop organic lead-generation and content strategiesManage social media presence across Instagram, Facebook, LinkedIn & YouTubePlan content calendars and coordinate with content/design teamsTrack engagement, reach and growthImplement SEO & AEO best practicesAnalytics & OptimizationTrack campaigns using GA4, GTM, Meta Business Suite and other analytics toolsAnalyze conversion funnels and identify growth opportunitiesPrepare weekly/monthly performance reportsWhat We're Looking For1–3+ years of experience in Digital/Performance MarketingStrong knowledge of Google Ads & Meta AdsExperience with GA4, GTM, Search Console, SEO/AEO and CROUnderstanding of lead generation and conversion optimizationKnowledge of email marketing and automation toolsFamiliarity with LinkedIn Campaign Manager, YouTube Ads and Canva/AdobeExperience with CRM platforms such as HubSpot, Zoho or SalesforceStrong analytical, creative, communication and copywriting skillsPreferredGoogle Ads or Meta certificationsExperience in EdTech, Study Abroad, Education, SaaS or Lead GenerationExperience managing and scaling paid advertising budgets profitablyWhat Success Looks LikeHigh-quality lead generationImproved CPL, ROAS & campaign ROIGrowth in organic reach and engagementIncreased website traffic and conversionsJoin StudySteer and help us scale a fast-growing global education brand.How to Apply: Send your resume, portfolio and campaign performance examples (if available) to hr@studysteer.comSubject: Application for Digital Marketing Executive – Performance Marketing