Inbound Marketing Manager at Agorapulse | Torre
Inbound Marketing Manager
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Agorapulse

Inbound Marketing Manager

Agorapulse
Posted by
Yuliana Velasquez Ramírez
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Full-time

Legal agreement: Employment

Compensation
USD41k - 105k/year
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities

• Design, deploy, and maintain segmented nurture, inbound progressive, and direct response email campaigns • Help to create optimized landing pages, campaign-based lead journeys, and experiment with chat playbooks • Manage A|B tests and optimize email and landing page campaigns to drive conversions • Become an Agorapulse expert and field lead questions via automated email replies, chat bot replies, marketing folder, and identify business opportunities • Automate and improve data integrity and management initiatives, including segmentation implementation and analysis, list management, and lead processes • Help to grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers) • Partner with the content marketing team and the design team to develop assets, content, stories and landing pages that address customer needs and pain points, leveraging the appropriate messaging. • Ensure visual consistency and branding across various touch-points (email campaigns, landing pages, and more) • Work with operations and sales to better understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
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