Digital Marketing Specialist - Lead Generation & Conversion Optimization at Krayola Design | Torre
Digital Marketing Specialist - Lead Generation & Conversion Optimization
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Krayola Design

Digital Marketing Specialist - Lead Generation & Conversion Optimization

Krayola Design
Posted by
Santiago Vargas
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Freelance
A project
Base compensation
USD500 - 1k/month

+ Commissions (~ USD1.5k /month)

Non-negotiable
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Remote (anywhere)
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Posted 4 months ago

Responsibilities and deliverables

What we need: - We are not looking for someone who only posts on social media. - We are looking for someone who can understand a technical service business and help us generate qualified leads through better positioning, clearer messaging, and practical outbound support. Responsibilities: - Audit our current website and landing page. - Improve homepage and/or service page messaging for lead conversion. - Clarify our offer, target audience, and calls to action. - Recommend the best simple funnel for our business. - Set up or improve our digital presence across key channels. - Help structure basic social media presence aligned with our services. - Create a practical outreach plan to reach contractors, homeowners, or referral partners. - Draft light content assets as needed: service posts, profile copy, outreach messages, lead magnets, etc. - Track results and recommend changes based on lead quality. Nice to have: - Experience with service businesses, local businesses, construction, architecture, engineering, permits, or home improvement. - Strong landing page copy skills. - Ability to simplify technical services into clear benefits. - Familiarity with local SEO / Google Business Profile. - Ability to work independently and propose ideas, not just wait for instructions.
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