DocplannerDocplanner is a healthtech company on a mission to help people live longer, healthier lives.We build technology that improves how patients access care and how healthcare professionals deliver it.Operating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner has built one of the largest healthcare marketplaces in the world. As we continue to scale, we are investing in more sophisticated growth capabilities using data, technology, automation and AI to evolve how people discover, choose and book care across our markets.Joining Docplanner means becoming part of a company with meaningful scale, bold ambition, and the opportunity to help shape how a leading international healthtech business grows in the years ahead.Job DescriptionMissionBuild an AI-first paid patient acquisition engine where campaign management, content creation and experimentation are largely automated, minimizing manual work and maximizing leverage (e.g. AI-generated creatives at scale, autonomous bidding and budget allocation, continuous experimentation loops, and AI-assisted decision making).Own strategy, innovation and performance at scale with the following objectives: i) compensate current marketplace organic imbalances (there are cities in which we do not have enough organic bookings (patients) for doctors to retain them; ii) provide and monetize additional patients for doctors when CAC allows under different revenue models (selling our marketing services directly to doctors and clinics (Marketing 360 product), CPL or in a commission system per booking (share of the price of the visit - Terapia).This is not a traditional performance marketing role. We aim to build a highly automated, AI-native acquisition engine. We expect you to rethink how paid marketing works: leveraging AI for campaign execution, creative generation, testing, and decision-making — with the goal of achieving maximum output with minimal human intervention.Why nowWe have reached a point in which we believe it makes sense to build and invest in the creation of a world class internal paid patient marketing team.We are already number on 1 on SEO in all of our markets except Germany with limited competition (second player 3-10X less traffic).Our Marketing 360 business (we sell Paid Marketing Services to our marketplace doctors) has grown significantly with over 10M investment in Google channels and potential to grow in other channels.We are investing in new monetization models (percentage per service) in certain categories allowing for higher CAC at scale.We have successfully implemented new ways of distribution of bookings/patients among saturated listings.AI and automation in marketing systems is booming - we saw several breakthroughs in Q4 2025 in patient paid marketing - campaign management, content creation and channels are changing every month.What you will doStrategy & growthOwn the end to end patient acquisition strategy across paid channels and all countriesDefine growth targets, CAC/LTV models and scalable acquisition frameworksBalance short term performance with long term brand and market expansionIdentify new growth levers, channels and partnershipsDecide where to scale, defend or experiment based on market maturityPaid channels ownershipOwn day-to-day performance across: Google, Meta, Influencers, affiliates and partnership, and potentially upper funnel channels (not planned yet)Manage budget, pacing and performance targetsEnsure strong execution across multiple countries in Europe and LatamAutomation and performance enablementBuild this system from scratch, using what AI can bring today and partnering with our tech teamDesign and implement an AI-driven acquisition system where the majority of campaign management, creative production, testing and optimization is automatedPartner with data teams to improve: attribution models, experimentation velocity and performance reportingInnovation and new channelsLead pilot programs for new acquisition channelsTurn pilots into scalable playbooks and productsKill experiments quickly when ROI is not thereTeam creation and leadershipYou will build this function from the ground up — including systems, processes, and team — with full ownershipCreate and lead a small, high-leverage team (to be defined by you) to accomplish the mission (channel managers, specialists, content creators - maybe humans maybe AI agents)Coach and manage the team ensuring strong talent density, innovation, speed and performanceSet clear goals, KPIs and operating cadencesCross functional collaborationWork with AI team to create patient marketing with 2026 available toolsWork closely with Product & UX on conversion optimization and monetization frameworksWork closely with GTM leaders (mostly Customer Organization and Country Managers) to work on Market place health and churn preventionAlign with brand on messaging and creative strategyYour background+5 years in performance/growth marketing in marketplace on the consumer sideTrack record of replacing manual marketing workflows with automated or AI-driven systemsDeep interest in AI and a strong point of view on how it will transform performance marketingExperience owning + 3 M Eur global media budgetStrong hands experience with Google and Meta at scaleProven experience running multi market acquisitionExperience managing teams/complex organizationWhat success looks likeSuccess in this role means building a lean, highly automated acquisition engine where a small team, powered by AI, manages large-scale multi-market campaigns efficiently.Additional informationBenefits and Long-term incentiveEmployee stock option plan (ESOP)Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings;Flexibility and work-life balanceRemote or hybrid work model with our hub in Barcelona;Summer intensive schedule during July and August23 paid holidays, with exchangeable local bank holidays;Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).Health comes firstPrivate healthcare plan with Adeslas for you and subsidized for your family (medical and dental);Access to hundreds of gyms for a symbolic fee in partnership for you and your family with Wellhub;Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.
