Job Title: SEO Specialist / SEO Manager.
Department and Employment:
- Department: Marketing / Digital Marketing.
- Location: [Insert Location or Remote].
- Employment Type: [Full-Time / Part-Time / Contract].
Job Overview:
- We are looking for a results-driven SEO Specialist to elevate our digital presence, boost organic search rankings, and increase qualified web traffic.
- You will work closely with content writers, web developers, and marketing teams to audit, implement, and scale our SEO strategy.
Key Responsibilities:
- Conduct extensive keyword and market research to discover high-intent search terms and content gaps.
- Optimize website copy, meta tags, headers, URLs, and internal linking structures.
- Partner with development teams to fix crawl errors, improve site speed, enhance mobile usability, and implement schema markup.
- Collaborate with editorial and marketing teams to guide SEO-driven content creation and optimize existing pages.
- Develop and execute off-page strategies to acquire high-authority backlinks and build domain credibility.
- Monitor, analyze, and report on key metrics using tools like Google Analytics, Google Search Console, Semrush, or Ahrefs.
- Stay up-to-date with search engine algorithm changes, industry trends, and competitor movements.
Required Qualifications & Skills:
- [1–3 / 3–5+] years of proven hands-on experience in SEO or digital marketing.
- Strong familiarity with SEO and analytics platforms (e.g., Google Analytics, Google Search Console, Ahrefs, Semrush, or Moz).
- Working knowledge of HTML, CSS, and website architecture best practices.
- Ability to interpret complex data sets, track ROI, and turn metrics into actionable strategies.
- Strong communication skills to work cross-functionally with content creators and developers.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent practical experience).
