Creative Strategist – Meta Ads / Direct Response About the Company We are a fast-growing high-ticket education company doing approximately $10M+ per year and scaling aggressively toward $30M+ annual revenue. Paid social, particularly Meta/Facebook advertising, is one of our primary growth channels. We already produce ads using: • Founder-led content • Actors and actresses • UGC-style creatives • Direct-response video ads • Testimonials and customer stories • Short-form and longer-form creatives We are looking for an exceptional Creative Strategist who can help us dramatically increase creative testing volume, find winning angles and build a repeatable creative system that allows us to scale paid media. The Role Your job is simple: Consistently develop winning ad concepts that allow us to profitably scale Meta spend. You will report to our Marketing Manager, who oversees the broader marketing strategy. Your role is to develop and justify the creative strategy, then lead its execution through our internal creative team. You will not just make ads that look good. You will use data, customer research and direct-response principles to create ads that generate qualified leads and customers. Responsibilities You will be responsible for: • Developing a clear creative strategy and being able to explain and defend why particular audiences, angles, hooks, formats and concepts should be prioritised based on customer research, performance data and direct-response principles. • Developing new Meta ad concepts, hooks, angles and scripts every week • Creating founder-led ad concepts using the CEO/founder as the face of the brand • Developing concepts for actors, actresses and UGC creators • Writing detailed creative briefs for editors and production • Studying winning and losing ads and identifying why they performed • Turning winning creatives into multiple new iterations • Creating new hooks, openings, formats and messaging angles • Researching our customers, objections, desires, fears and buying motivations • Reviewing competitor advertising and identifying opportunities • Working directly with media buyers to understand what creative is driving qualified leads and sales • Building a structured creative testing calendar • Ensuring we are launching a high volume of meaningful creative tests every week • Tracking creative performance from ad through to lead quality, booked calls and sales • Building a creative library of winners, learnings, hooks and concepts • Helping prevent creative fatigue as we scale ad spend. What We Care About We care about: Revenue, CAC and qualified customers — not likes, views or pretty ads. You should understand that a low CPL means very little if the leads do not show up or buy. Your creative decisions should ultimately improve: • Cost per qualified lead • Cost per booked call • Cost per qualified live sales conversation • Customer acquisition cost • Revenue • Profit Experience Required We are looking for an A-player, not someone learning creative strategy for the first time. Ideally you have: • 3+ years in direct-response creative strategy in a company doing $10m/year or more • Significant experience with Meta/Facebook advertising • Experience creating ads for businesses spending at least $400k–$500k+ per month • Experience with high-ticket, education, coaching, info products, lead generation or similar businesses • Strong direct-response copywriting ability, with proven experience writing both short-form and long-form paid social video scripts at volume. • Strong understanding of hooks, angles, offers, awareness levels and customer psychology • Experience managing a high-volume creative testing process • Experience working with founders/personal brands • Experience creating concepts for actors, creators and UGC • Ability to interpret media-buying data and turn it into better creative You Should Be Able to Show Us Please be prepared to show: • Ads you personally strategised • Winning hooks and concepts you created • Examples of ads that scaled significantly • Approximate ad spend behind your work • CAC/CPL improvements you helped produce • Your creative testing process • How you analyse an ad after it launches • Examples of how you turned one winning concept into multiple iterations. What Great Performance Looks Like Within the first 90 days, we want to see: • A clear creative testing system installed • Consistent weekly creative output • Much higher testing velocity • New winning angles being discovered consistently • Successful ads being systematically iterated • Less dependency on one or two winning creatives • Creative capable of supporting significantly higher Meta spend • Improved acquisition economics as we scale. Who You Will Work With You will work closely with: • Founder / CEO • Marketing Manager • Media Buyers • Video Editors • Actors / Actresses / UGC Creators • Sales / Revenue Team This is a high-accountability role in a company with aggressive growth goals. We move quickly, test aggressively and care about measurable results.

Creative Strategist – Meta Ads / Direct Response

Emma

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Alessandro Martinez Verified

Engel Escobar

Alessandro Martinez Verified

Engel Escobar

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