Lifecycle Marketing Manager at Credible | Torre

Lifecycle Marketing Manager

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Full-time

Legal agreement: Employment

Compensation
USD44k - 100k/year
location_on
Remote (anywhere)
Posted over 5 years ago

Responsibilities


• Own remarketing/cross-sell unit sales, revenue, and closed loan volume goals for Mortgage Refinance products • Working closely with the Lifecycle marketing team and our Product team to design a best-in-class Mortgage Remarketing experience (through email, text, outbound calling or other channels) and to ensure onsite and marketing experiences are cohesive • Map customer journey from purchasing a home through refinancing their mortgage, with support of Lifecycle Senior Marketing Manager • Identify appropriate customer touch points and largest revenue opportunities, and develop tactics for when/how to address consumers to guide them towards purchase • Partner with Loan Ops and Customer Success teams to coordinate outbound calling/texting into your recommended communication plan • Conduct research into competitor marketing activities and use to guide decisions • Work closely with Research team to understand customer mindset at each stage in the process and craft relevant communications • Managing execution and performance of all Mortgage Refinance ad-hoc email communications