VP, B2B Marketing
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Full-time
Compensation
USD325k - 375k/year
Posted about 3 years ago
Responsibilities
Calm is the leading mental health brand, on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation, Calm’s transformational mindfulness content supports users across seven languages in more than 190 countries.
As the VP, B2B Marketing you will work closely with your marketing team and a variety of cross functional partners to oversee, develop, and employ various marketing initiatives and branding efforts to achieve our B2B goals. You must have a successful track record of establishing and leading marketing strategy in a dynamic, high-growth environment.
Responsibilities:
- Oversee, develop, and employ various marketing initiatives and branding efforts to achieve our B2B goals
- Build upon Calm’s world class B2B brand, grow awareness, and establish Calm as the clear leader in the digital health space
- Build a scalable demand gen engine that can take Calm to $100m+ in B2B revenue in the coming years
- Maintain and optimize annual marketing plan that includes a comprehensive set of targets, programs, budgets, staff and KPIs that guide our efforts and outcomes
- Build and manage a highly effective, productive, and engaged team of diverse marketers
- Ensure that shared pipeline and revenue goals between marketing and sales are consistently exceeded
- Develop strong cross-functional partnerships across the organization, especially with Sales, Customer Success, Product, Consumer Marketing, and Brand
- Own the B2B messaging frameworks and ensure it is consistently used across all customer-facing roles and assets
- Develop the customer insights and market research to help inform new B2B products and services that support Calm’s core product portfolio
- Clearly communicate progress of monthly/quarterly initiatives, especially as it relates to tracking pipeline and revenue growth and ever-deepening customer engagement
- Develop a deep understanding of market trends, the competitive landscape, and Calm’s core strengths so as to inform long-term positioning and marketing strategy