- Competitive pay
- Flexible schedule
- Remote-friendly office
- Continuing education
- Team-building events
- Annual retreat (when applicable)
- Casual dress code
- Room for growth within the agency services
- Amazing work environment
Team SASSO is seeking a Public Relations Manager who is passionate about delivering and capitalizing on brand stories to drive earned media for our agency and our clients. The ideal candidate for this role will be an important contributor to the success of our agency. The Public Relations Manager will drive our Public Relations department by fostering and facilitating PR efforts as well as collaborating and working with all departments to accomplish our goals and the goals of our clients. SASSO promotes an environment where all of our employees are continually learning and staying up-to-date on the latest marketing trends and techniques in order to provide the best work for our clients. Attention to detail, exceptional organizational skills, exceptional communication skills (both verbal and written), and timeliness are extremely important to excel in this position. Driving publicity and coverage for both SASSO’s clients and the agency itself are paramount to the role.
Responsibilities:
- Develop and execute all public relations efforts of the agency for all client brands and the SASSO brand
- Initiate and lead the development and presentation of PR plans for clients
- Develop and execute strategic media relations plans, seeking high-level placements in print, broadcast, and online media
- Collaborate with internal team members and external partners to drive all public relations efforts
- Manage media inquiries and interview requests
- Demonstrate understanding of and implement public engagement
- Develop and implement an Editorial Content Calendar to drive earned media
- Create content for press releases, byline articles, and keynote presentations
- Pitch and write press releases, stories, and other press materials with enticing angles for coverage
- Develop and integrate communications principles and strategies
- Become well-versed in multiple client industries and target sectors
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Develop and execute Thought Leadership strategies to generate coverage in the intended industries
- Build relationships with thought leaders to grow industry awareness
- Fully develop corporate communications and internal communications plans
- Develop client interaction skills with media
- Develop crisis communications plans and management
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers
- Implement and refine traditional and online research techniques
- Give direction for team to engage audiences across traditional and new media
- Brainstorm, develop, manage, implement, and maintain events and public activations related to campaign efforts and client goals
- Monitor, analyze, and communicate PR results on an ongoing basis
- Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis
- Demonstrate a deep knowledge of integrated communications principles and strategies
- Demonstrate understanding of key client information and research including business strategy, industry issues, products and services, audience targets and competitors
- Demonstrate understanding of how to apply basic social media tools to client objectives, taking into account how the PR messaging should be utilized on social media through the agency social media team
- Edit and proofread written materials for quality and adherence to appropriate writing style
- Copywriting of additional agency needs on an as-needed basis
- Participate and assist in program brainstorming, development, and planning
- Participate in new business processes and pitches as needed
- Stay up to date with emerging technologies and trends and demonstrate understanding of how they integrate into communications programs
- Serve as a mentor and resource for junior level staff members and interns
- Record and submit time, expenses, and POs to the right project codes on a timely basis
