About Right Side UpPlease note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.About the Role We’re seeking freelance Paid Search Growth Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who have experience scaling paid search programs and driving efficient, measurable growth in both early-stage startups and established companies.Projects may include building paid search programs from the ground up, scaling existing campaigns, optimizing performance, and identifying new growth opportunities across search channels. Contract engagements typically range from 10–40 hours per week.ResponsibilitiesBuild, manage, and scale paid search campaigns across platforms such as Google Ads, Microsoft Ads, and YouTube for clients across either B2C, B2B, or D2C industriesDevelop and execute strategies to drive efficient customer acquisition and revenue growthConduct keyword research, campaign structuring, and audience targetingOptimize campaigns for performance metrics including CPA, ROAS, and LTVContinuously test and iterate on bidding strategies, ad copy, and landing pagesPartner with creative, CRO, and analytics teams to improve conversion rates and overall performanceAnalyze performance data and provide actionable insights and recommendationsIdentify opportunities to expand into new channels, formats, or marketsRequirementsStrong experience managing and scaling paid search campaignsExperience working in early-stage startup environments and/or established companiesProven ability to drive measurable growth and improve efficiency at scaleDeep understanding of paid search platforms (Google Ads, Microsoft Ads) and best practicesAbility to operate both strategically and hands-onStrong analytical skills and comfort working with performance dataExperience collaborating cross-functionally with marketing, product, and analytics teamsComfort working across different industries and business modelsNice to HaveExperience with Performance Max, Shopping, or YouTube campaignsFamiliarity with attribution models and incrementality testingExperience in high-growth startup environmentsExperience supporting both strategic planning and hands-on execution
2 months ago