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2 months ago
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Requirements and responsibilities
About the roleMoonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface. Since our launch in July 2024, we’ve attracted 2M+ users. Our mission: Make moonshots possible for everyone. Our vision: Make a world where life-changing financial outcomes are within everyone's reach.This role is full-time, preferably located in NYC. Open to remote for the right candidate.The OpportunityAs a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end-to-end: email, push, in-app messaging, segmentation, journeys, and reactivation. Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.ResponsibilitiesOwn all lifecycle messaging in Braze (email, push, in-app, inbox)Build and maintain automated onboarding, retention, and win-back flowsCreate dynamic segmentation and triggered journeysSet up and monitor promotions and targeted incentivesRun A/B tests and weekly lifecycle experimentsTrack activation → retention → reactivation KPIs and report learningsWhat We Look For in You5+ years in Lifecycle / CRM / Retention for a consumer appHands-on proficiency in Braze (canvas, segmentation, etc.)Experience moving metrics, not just sending messagesStrong short-form copy instincts (mobile-first)Comfort using data to inform decisionsNice to HavesCrypto / trading / sportsbook / DFS experienceUnderstanding of trader psychology, incentives, and habit loopsCompensation & PackageCompetitive salaryEquity opportunities5% 401(k) MatchHealth benefits (75% premium coverage) + $150,000 in life insurance coverage$1,000 one time office set up stipendFlexible PTO
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