About usCommon Room is the AI GTM Platform that empowers your teams with AI agents built on complete buyer intelligence. We unify every signal across the full buyer journey into one continuously-updated, person-level view—so your team knows exactly who to target and why, what to say, and when to reach out.GTM teams are drowning in tool sprawl, fragmented data, and AI that doesn't deliver. Common Room replaces your disconnected stack with one platform built for scale and complexity. We bring together data, orchestration, and execution in one system built for orgs of 75-1000+.We've raised over $50 million from top-tier investors including Greylock, Index, and Madrona, and we're backed by 25+ operators from companies like Figma, Stripe, Airtable, Slack, Notion, Loom, and more.About the RoleWe're looking for a Senior Demand Generation Manager to own and scale integrated marketing programs that drive qualified pipeline at Common Room.This is a strong IC role. You'll be hands-on with campaign execution, paid acquisition, and ABM while partnering closely with Sales, RevOps, and Product Marketing to connect buyer signals to pipeline outcomes.You know how to build programs that actually move the needle, and you're comfortable operating in a fast-moving environment where strategy and execution happen in the same week.What You'll DoBuild and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketingOwn paid acquisition across channels -- plan, execute, and optimize with a focus on pipeline contributionDevelop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOpsUse buyer signals -- product usage, website activity, intent data, community engagement -- to identify in-market accounts and trigger timely engagementTrack and report on campaign performance, using data to continuously improve conversion across the funnelPartner with Sales and SDRs to ensure strong program-to-pipeline alignmentRun experimentation across channels and campaign strategies to find what works and scale itContribute to marketing infrastructure improvements including attribution, reporting, and campaign toolingWhat You Bring6+ years of B2B marketing experience with a strong focus on demand generationProven track record of building and executing campaigns that drive measurable pipelineHands-on experience running paid acquisition across channels (LinkedIn, Google, display, etc.)Experience building and executing ABM programs in a SaaS environmentFamiliarity with signal-based marketing and modern GTM tools including CRM, marketing automation, and intent data platformsStrong analytical mindset -- you use data to inform decisions, not just report on themComfortable operating in a fast-moving startup where you own your programs end to endNice to HaveExperience marketing to RevOps, Sales Operations, or GTM leadership personasFamiliarity with modern GTM data platforms and signal-based workflowsWhy Common RoomWe’re building the platform that modern go-to-market teams rely on to understand their buyers and act on signals in real time.You’ll have the opportunity to build the demand engine for a category-defining platform while working alongside a team deeply passionate about transforming how companies go to market.The compensation range for this position is between $150,000 and $170,000 (plus equity) depending on experience.Our valuesBe Customer-centric - We work backwards from the needs of our customers. The crisp articulation of customer value guides our decisions.Strive for Simplicity - We choose simplicity over complexity whenever possible. We seek to identify and understand the essential quality of what we are building.Make it Happen - We are quick to take the first step, and prioritize decisiveness over fear of making a mistake. We don’t confuse motion for movement and we measure ourselves on impact over actions.We’re In this Together - We measure personal success by the success of our customers and teammates. Relationships matter, and the strongest ones are built on the foundations of trust, enablement, and transparency.Our benefitsOur investment in caring for our employees and their families is a key part of our values and culture at Common Room:Competitive base compensation with meaningful equity ownershipHealth insurance including medical, dental, and vision, HSA and FSAWe pay 100% of your employee premium and 50% of your premium for any dependentsUnlimited Paid Time OffPaid Company HolidaysWork from home policy including a laptop and support for your home office needsMonthly Remote Stipend401(k) self contributionPaid Family LeaveOpportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle
