Head of Growth Marketing (SaaS) at Pressable

Successful outcomes Drive significant growth of subscriptions. • Own all performance metrics related to demand generation & branding, including the overall volume targets. Build reporting to track, analyze, and optimize the full-funnel metrics to improve leads’ conversion and quality. • Continue developing the strategy, execution, and success measurements of our demand generation program to drive marketing qualified pipeline. • Build a test and learn feedback loop across all targeted growth channels, including Paid search, SEO, display, paid social, webinars, syndication, partnerships, etc. • Define, prioritize, and develop plans to activate market segments with the highest growth opportunities. • Work with Product teams to assess and prioritize which products and features we bring to market. • Bring focus to drive growth priorities in the marketing organization. Evolve brand and positioning • Evolve Pressable’s brand to be amongst the top 3 WordPress managed WordPress solution providers • Use customer insights and market research to assess Pressable’s brands, value points, and product implications across unique cohorts. • Stay on top of market trends to understand growth opportunities and what stories we should tell to target segments. Build and nurture a high-impact marketing leadership team • Mentor and support a distributed team through high-touch verbal and written communication. • Design an integrated and highly collaborative marketing team united behind a cohesive strategy. • Develop focused critical metrics that align marketing’s goals with broader business objectives. • Build a positive relationship with Pressable’s marketing department and Automattic’s broad marketing organization

Head of Growth Marketing (SaaS)

Responsibilities

Skills wanted:

Language(s) required:

Alex Kombos

About Pressable:

Job benefits for full-time members:

pressable.com/

Admin access needed