Responsibilities:
- Improve the customer journey from first visit to completed order.
- Review and improve landing pages, plan pages, pricing pages, comparison pages, cart flow, checkout flow, calls to action, trust signals, and website copy.
- Make Minecraft hosting plans easier to understand, compare, and buy.
- Identify where visitors are dropping off and recommend practical fixes.
- Improve how UltraServers is positioned against larger Minecraft hosting competitors.
- Grow qualified acquisition through SEO, content, comparison pages, referrals, partnerships, selective paid search, and other practical channels.
- Use GA4, Google Search Console, Ahrefs, and Microsoft Clarity to understand customer behaviour and measure results.
- Work with the internal team to brief, prioritise, and ship site and cart improvements.
- Write or improve website copy directly.
- Publish or prepare blog and social content where useful.
- Build a practical 6 to 12 month growth roadmap.
- Report weekly on what changed, what was learned, what improved, and what should happen next.
Success Metrics (First 30 Days):
- Audit the current customer journey from homepage to checkout.
- Review analytics, Search Console, Ahrefs data, Microsoft Clarity, pricing pages, plan pages, checkout flow, and competitor sites.
- Understand Minecraft hosting buyers, including server owners, modded server users, community admins, parents, comparison shoppers, and performance-sensitive users.
- Identify the biggest conversion blockers.
- Identify the highest-impact acquisition opportunities.
- Recommend quick wins for copy, plan presentation, calls to action, trust signals, cart clarity, and competitor positioning.
- Define the first reporting dashboard.
Success Metrics (First 90 Days):
- Ship meaningful improvements to core website messaging and plan presentation.
- Improve the pricing and plan comparison experience.
- Improve at least one key cart or checkout friction point.
- Build or improve commercially useful landing pages, comparison pages, or acquisition pages.
- Establish simple weekly reporting around traffic, rankings, conversion, funnel drop-off, and acquisition quality.
- Deliver a realistic six-month growth plan based on evidence.
