Job Title: Full-Stack Local SEO & AI Search Specialist.
Location: Hybrid – Bogota, Colombia (In-person 1-2 days per week, remote the rest of the week).
Position Type: Full-Time (40 hours/week).
Language Requirement: 100% Fluent in English. You must be able to conduct interviews, read data, and write in natural, fluent English.
Company Context:
- We are a real estate wholesaling company in Portland, Oregon (USA), called Better Off Home Buyers.
- Our goal is to completely dominate our local market and be the top choice for motivated house sellers looking to sell their properties quickly.
- We are a small company with 7 years of existence, and we are number 3-4 in our local market.
- We need your help to get us to #1.
Job Summary:
- We are looking for a sharp, proactive Full-Stack Local SEO & AI Search Specialist to take total, proactive ownership of our online search presence.
- You will lead our efforts to rank us in the top positions for our target keywords across traditional Google Local SEO and other search engines, as well as modern AI search optimization (Google AI Overviews, Chat GPT, Claude, Perplexity, and Gemini).
- At the end of the day, you are in charge of this department.
- We set the high-level business direction, but you are responsible for managing your own time, prioritizing your schedule, tracking changing search trends, and achieving measurable ranking results.
- For the traditional SEO side, we expect you to bring your own expert playbook.
- For the AI Search side, our advanced custom prompt sequences will output the initial action items, and your job is to execute them relentlessly.
Core Responsibilities:
Traditional Local SEO Ownership & Technical Health:
- Own the SEO Strategy: Develop, prioritize, and execute our traditional local SEO playbook.
- We won't micromanage your daily tasks, you need to know what to do to move the needle.
- Google Business Profile (GBP) Rankings: Manage, track, and optimize our GBP to stay at the top of the local 3-pack map rankings for our main market keywords.
- Site Audits & Technical Health: Conduct regular site audits to uncover errors, broken links, or performance drops, and take immediate action to resolve them to keep the site healthy.
- Keyword Research, Mapping & Competitive Landscape: Map out our competitive landscape, conduct keyword research using tools like Ahrefs, find out who is winning our target keywords, and map keywords to specific local landing pages.
Content & Video Generation:
- Article & Blog Writing: Generate fresh article and blog ideas based on our target keywords.
- You will regularly interview the company founders to extract real-world market insights and use that information to write high-quality, localized articles.
- Video Production & Optimization: Script, create, and optimize videos around our target keywords, including filmed interviews with the founders, for use on YouTube, embedding on our website, and sharing across other platforms.
AI Search Optimization (GEO) & Marketing Execution:
- Run AI Prompts & Execute: Daily execution of our custom prompt sequences (Audits, Gap Analyses, Schema Generators, Content Optimizers).
- Take the exact action plans the AI provides and execute them flawlessly.
- Update Core Business Directories: Keep our business name, address, and phone number 100% consistent across Google Business Profile, Bing, Apple Maps, Yelp, BBB, Angie's List, Yellow Pages, Facebook, and Instagram.
- Content Creation: Post photos, updates, and geotagged moments on social media platforms while we are out at investment projects or meeting with sellers to show we are active in the local market.
- Reviews & Testimonials: Manage our customer review system to consistently get fresh seller testimonials, and reply to all reviews.
- Hyper-Local Link Building: Secure local citations, backlinks, and community partnerships (like joining the local Chamber of Commerce) to prove our physical relevance in our target cities.
- Reddit & Forum Engagement: Use our Reddit thread finder prompts to find and jump into local conversations, answer questions, and build natural brand mentions.
Qualifications & Requirements:
- Owner Mindset: You take complete personal accountability for results.
- You know how to prioritize your 40-hour week to hit traffic and ranking goals without needing a hand-held daily checklist.
- Proven Local SEO Expertise: Real-world experience moving the needle for local businesses, preferably in competitive markets (experience in real estate or lead generation is a major plus).
- Fluent English: Excellent reading, speaking, and writing skills are non-negotiable.
- You must be comfortable interviewing native English speakers and writing copy for a U.S. audience.
- Strong Content & Video Copywriting Skills: Proven ability to turn keywords and raw interview notes into engaging web articles and compelling video scripts.
- Analytical Skills: Highly proficient with Google Analytics, Search Console, and standard SEO tools (Ahrefs, Semrush, Screaming Frog, etc.) to guide your strategy.
- Tech-Savvy / AI Native: Highly comfortable working with ChatGPT or Claude, eager to master advanced prompting, and passionate about staying ahead of changing AI search trends.
Opportunity:
- You will work directly with the CEO (based in Bogota) and Head of Sales (based in Portland), and deliver weekly progress summaries and monthly reports.
- The change to work in the exciting, highly profitable industry of real estate wholesaling and real estate investing.
- This is an industry that will never go away, is projected to continue growing, and can’t be replaced with AI.
- Develop your talent in a small, fast moving company, with zero bureaucracy.
- We won’t hold you back, on the contrary, we expect you to bring and implement fresh ideas.
Compensation:
- Standard industry base-salary, with bonuses for achieving goals and helping us to grow our revenue.
