STC Medical Clinics is looking for a resourceful and detail-oriented Digital Marketing Specialist to own and grow our digital presence. You’ll be responsible for everything from Google Business Profile and Local SEO to managing our active Facebook community and supporting our soon-to-be-rebuilt website. This is a fully remote, part-time opportunity, ideal for someone who wants meaningful ownership over a real healthcare brand’s digital presence without a full-time commitment. About the Role As our Digital Marketing Specialist, you’ll be the primary owner of STC’s day-to-day digital marketing operations. You’ll work independently with regular check-ins and will collaborate with an external web consultant as our new website is developed. This role is best suited for someone who: * Has hands-on marketing experience (not just theoretical knowledge). * Is comfortable working autonomously. * Understands the unique considerations of healthcare marketing, especially around patient communication and data privacy. What You’ll Do. Google Business Profile & Local SEO: * Audit and optimize our Google Business Profiles. * Resolve our current duplicate listing issue across legal and brand names. * Improve categories, NAP consistency, reviews, posts, and photos. Facebook Management: * Own and manage our active Facebook Page. * Respond to inbox messages and comments. * Build a content strategy that supports both current patients and new patient acquisition. * Recognize when patient inquiries should be escalated to clinical staff. Website & SEO: * Support the website rebuild by guiding on-page SEO and information architecture. * Help organize service lines, including our growing dialysis services, while maintaining visibility for other specialties such as Physical Therapy & Rehabilitation. Paid Advertising: * Support paid campaigns across Google Ads and Meta when needed. * Allocate budget strategically across the marketing funnel. * Stay current with healthcare advertising policies and restrictions. Reporting & Analytics: * Report marketing performance using business-friendly metrics, including: * Patient inquiries * Cost per lead * Appointment bookings Marketing Automation & AI: * Evaluate and implement marketing automation and AI tools responsibly. * Examples include chatbots and review request tools. * Always prioritize patient data privacy and compliance. We’re looking for someone with: * Proven hands-on experience managing Google Business Profiles and Local SEO, with measurable results. * Experience growing and managing a business Facebook Page, including community and inbox management. * Working knowledge of website content strategy and on-page SEO, ideally for multi-service or multi-location organizations. * Familiarity with Google Ads, Meta Ads Manager, GA4, and Google Search Console. * Strong judgment and self-awareness—you know when an issue should be escalated instead of handled directly. * Excellent communication skills and the ability to work independently in a fully remote environment. Nice to Have * Previous healthcare marketing experience: Healthcare experience is not required. What matters most is strong judgment, professionalism, and a willingness to learn our compliance requirements. Engagement Details * Work Arrangement: Fully remote * Commitment: Part-time * Reporting: You’ll work closely with STC’s clinic leadership and collaborate with an external web consultant as the website project progresses.

Digital Marketing Specialist

Emma

Responsibilities

Skills wanted:

Language(s) required:

Percival Topacio

Admin access needed